Probably the most difficult part of blogging, is getting your blog discovered.
Often, you will read that blogging is easy. You write a post, hit “publish” and your writings are sent to cyberspace.
But, if you are new to blogging, you may begin to fear that your blog has gotten “lost” in cyberspace. Search engines don’t discover it, and even you can’t find it.
Today’s Lesson
Search engines may not be finding your blog, due to the subject matter, being in a saturated “field”.
If you are writing about a topic(s) that thousands of others are writing about, the competition is high. If you post doesn’t end up on the first few pages of the search engine results, the chances of your blog being found, decreases drastically.
Therefore, if your expertise is in a saturated “market”, you may need to begin by picking a “segment” of your niche, and concentrate on that.
Let’s say, your niche is “organizing”. Begin by dissecting the subject of “organizing” into smaller segments.
If you do a search on Google for “organizing”, you will get millions of hits
However, if you do a Google search for “how to organize a garage”, you will only get 145,000 +/- hits.
Look at the first 10-30 results and ask yourself:
Do the articles utilize keywords and/or keyword phrases?
Take time to read what your “competition” is writing.
Can you write a better post?
Could you expand on what they have written, and then create a link to their post?
If you can get several posts into higher positions, the chances of getting your blog found, will increase dramatically.
Today’s Assignment
Are you having problems getting your blog found?
Have you been utilizing keyword density?
Are you intimidated by your “competition”
Has dissecting your subject matter into smaller “segments”, helped to get your blog discovered?
Barbara – thanks for the tips. Astrit at dnseo recently pointed out that I’m not really optimising my blog effectively, so I’m determined to make the effort in 2008. Your tips and his advice will help a lot.