Most businesses use vision and/or mission statements which tell their investors, employees and the public what their game plan is, what others can expect if they do business with them and even how customers will be treated.
In order to succeed, they realize the importance of strategic planning.
Wikipedia states strategic planning includes asking questions such as:
“What do we do?”
“For whom do we do it?”
“How do we excel?”
Businesses then take this information and create mission, vision and value statements.
These statements can be long and complex or short and sweet as reflected in Google’s mission statement:
“We organize the world‘s information and make it universally accessible and useful”
Blogs, which are similar to businesses, can benefit from mission, vision and value statements, as well.
If we know why we are blogging and whom our target audience is, we’re more likely to remain succinct with our posts. If we have days when the words escape us, referring to our strategic planning statements could give us the inspiration we need to write an applicable post.
If we blog within a specific niche, we’d be reminded not to rant about irreverent topics.
Although our “About” page may share some of our strategy, in most cases we’re only showing our audience a small part of what they can expect from our blog or from us, plus it’s not a page blog authors turn to on a regular basis.
I think if we
take make time to compose mission, vision and value statements (whether public or private) we can align ourselves with our blogging goals, become more focused and possibly see greater success.
Even though I have a vision for this blog, I’ve never put it in a written statement. If I did, it would read something like this:
Blogging Without A Blog (BWAB) is a site which targets new bloggers and where blogging issues are discussed by bloggers in all phases of their blogging journey. BWAB is a place where bloggers can come to share their thoughts and be warmly greeted by fellow writers. Or, if preferred, a visitor can remain silent, read the words of others and apply what they’ve learned to their blog.
The site will feel homey and welcoming. Posts will be blogging related and will be written in a lesson-assignment format. Ads, buttons and widgets will be kept to a minimum. Navigation of the site will be important, as will the ability to promote the work of fellow bloggers via the use of plugins such as CommentLuv and by linking to other sites on a regular basis.
As the blog author, I will make time to answer comments and visit the blogs of others whenever I can to show my support to them, as well.
Just rereading what I wrote reminds me to stay focused, stay true to my vision and live the words I’ve written.
What say you?
Could a mission, vision and value statement help you with your blog?
How would your “statement” read?
Care to share?