As a small business owner, we know we get the most bang for the buck if we use our advertising dollars to target specific clientele.
Being in the construction industry, we know those who prefer to rent won’t need our services. And because we don’t have the man-power and equipment, we know those who need huge jobs done, won’t be our customers either.
Hence, when we advertise, we choose resources we believe are being viewed by the clients we are targeting.
It’s not always easy, but through trial and error, we hit the mark .
Building a blog is very similar to building a business. First and foremost, we need to know who our target audience is.
Secondly, in order to reach that audience, we need pick our blog post topics accordingly.
Similar to advertising, by using SEO (search engine optimization) we can tighten the gap, just as we can by sharing information we feel would be beneficial to our target audience.
However, problems can emerge when we throw comments into the mix.
Truth be told, it’s often other bloggers who are commenting on our blog posts, and not the readers we’re writing for.
I believe it’s easy to start blogging with a target audience in mind, only to forget whom we’re blogging for when other bloggers begin to show up.
Bloggers will always support other bloggers. That’s a given.
However, if we inadvertently start writing for bloggers and NOT for our target audience, not only can our readership suffer, but so can the growth of our blog, as well as potential earnings (if applicable).
In an effort to receive more comments, have you changed your writing style or blogging activities in order to attract fellow bloggers to your blog, instead of your target audience?
If you’re not attracting your target audience, what is your biggest challenge?
Care to share?