Have you ever noticed the majority of visitors to your blog only comment on your most recent post? Even your loyal readers aren’t digging to find more of your writings.
If they are, they often don’t comment.
Why is that?
As bloggers we’re continually publishing new posts.
As our new posts are pinged, our RSS feed readers/visitors come on over, may leave us a comment, and leave.
Many may not take time to read more than the current post, leaving our older posts buried in our archives collecting dust.
Much of what may actually be our best writings gets forgotten.
When I look at my blog, I’ve written over 300 posts.
The ones that are most popular (based on comments) are listed in my sidebar under “What Others Are Reading”. I also include my recently written posts, related posts and most recently, random posts (lower left sidebar).
I try to make it easy for my readers to find previous posts, however, it’s rare I get a comment on an older post. When I do, it’s often the result of a search engine “find” or an inbound link (to an older post).
With that being said, I’ve come to the realization if our current post doesn’t hold value, we could lose visitors.
What if your most recent post isn’t your best, or even most popular post?
Might a reader show up, and never come back?
I believe sometimes they do.
If you look at your current blog post from the eyes of a visitor, what do they see? Keep in mind, RSS readers are not necessarily coming in on your home page. Often they are only seeing the “post” page.
How easy would it be for them to find older posts of yours if they chose to “dig around” your blog?
Are you seeing this trend too? Visitors comment on your current posts, but your older posts go untouched?
How do you entice your visitors to “dig”?
Photo Credit: Just Taken Pics’ photostream