Blogs are considered either “niche” or “non-niche”. That is, we’re either writing for a specific audience, or not.
When we start our blogs, we don’t care who reads them, we just want visitors. After all, it’s not a lot of fun talking to that empty hole called cyberspace.
But, it’s actually before we start blogging we should be asking the question, “WHO do we want our readers to be?” “Who are we writing for?”
In “Part 2 – Interview With Lorelle VanFossen – The Biggest Mistakes Bloggers Make”, Lorelle mentioned bloggers often fail to plan.
One area we need to plan for is our target audience.
When I started this blog I knew I would not attract technologically talented, well versed bloggers who knew all of the tricks of the trade. New, transitioning and, as Scott puts it, “pre-bloggers” became my target audience.
Hence, that’s who I write for. YOU.
As I travel around blogosphere I stop to analyze blogs. Often the title gives it away, as does the tag line. It’s obviously a niche blog.
However, some blogs are not so obvious. They’re definitely “non niche”. The author is writing for anyone who will read.
To grow a blog and become an expert in our niche, we must know who we’re writing for. To grow a blog while writing for the masses, becomes much more difficult.
It’s never too late to change. A revision of your tag line, and changing the topics you write about can make your blog more niche.
Who are YOU writing for?
Are you attracting the audience you’re targeting?
Or is it time to make some changes?