Good Day, Class!
Today we have the privilege of having a substitute teacher (guest writer) who is not only a blogger, but who is a spiritual coach, as well.
Please join me in welcoming Akemi Gaines of Yes To Me to the Blogging Without A Blog “classroom”.
(Is this a déjà vu? Oh, I WAS a teacher before . . .)
It’s my honor to be here. Thank you, Barbara.
Please take your seats.
Let’s get started.
In marketing, understanding the difference between features vs. benefits is critical.
With a blog, features include the topics, style, visuals of the posts as well as the blogger’s expertise, background and personality.
But the question is: What are the benefits of reading your blog?
For a long time, I thought I was blogging well because I could write clearly and convey my message. I also presented my posts with beautiful photos and spent time and money for my designer theme. (And . . . I am an entrepreneur as spiritual coach, so I have expertise in what I have to say on my blog.)
I was wrong.
A good blog is a blog that says what benefits it delivers and actually delivers them.
All the nice features matter only after the benefits are there.
The benefit of reading this blog is clear. You learn how to improve your blog. The structure of each post (Introduction – Today’s Lesson – Today’s Assignments) clearly supports this benefit.
The benefit of reading Copyblogger is clear. You learn how to write good copy for your blog. Brian uses the name of his blog itself to neatly express the benefit.
The benefit of reading this post by Steve Pavlina is clear. “How to Make Lots of Money During a Recession” The title says it, and he supports it further in the first paragraph.
If you want to market your blog to larger audience, you need to present the benefits clearly. You may have the good intention to help others, but that intention needs to crystallize as focused benefits
You can do this by plainly pointing out the value it delivers or by asking well-designed questions. (Exception to this rule can be when the benefit is about entertainment rather than specific information.)
This is a rather new epiphany for me, too, and I’m diligently working to implement it on my own blog.
Your questions and comments can help me and other readers learn further.
Review your blog.
• Is the benefit of subscribing to your blog obvious even to the first-time visitors?
• Is the benefit of reading your post clearly stated in the first paragraph of each post?
Go ahead, speak up! I’m excited to hear your input.
Akemi Gaines is the spiritual coach at Yes to Me – Spiritual Healing and Growth for Greater Success. She is starting a new program to help you develop intuition. You can subscribe to her blog here.
Photo Credit: Annie Mole