We spend an awful lot of time writing posts. Some days, though, we just don’t feel creative, but we know we should get something posted, so the search engines will visit out sites.
I know that may sound like a lame excuse to post something, but we need those search engines making regular visits to our blogs. That is how we get “found”.
Updating, rewriting or linking from some of your old posts, can serve two purposes. One, it can help to “clean up” your blog. And, secondly, by updating an old post, the search engines will come and pay you a visit.
So….if you have no time to write a new post, but want to ensure your blog is getting crawled by the search engines, here’s an easy assignment.
Go to one of your old posts. Find one that you feel has value. Either add an update, rewrite it, or add a link to one of your newer posts. Make sure you are linking to a post that compliments the old post. Or….just clean up the grammar, and any typos.
If you change the date of the post (and hit “Save”), you will “erase” the old post, and it will now be a “new” post. Changing the date, and/or title of your old post, could cause a 404 – not found, error.
If you do not change the date, after updating your old post, by hitting “Save”, the post stays in it’s original position.
The search engines will be “pinged”, to come and crawl your blog.
Warning: I don’t recommend updating too many posts at once, as you could end up getting penalized by Google. (If you normally post four or five times weekly, and all of a sudden you have 50 “postings”, Google may “see” this as odd. I don’t understand how a search engine can do this type of analysis (or, if indeed, they do), however, it’s not worth taking the chance of getting penalized, and having your site lose it’s current indexing.)
This technique works with WordPress. If you are using a different blog software, you may want to conduct your own experiments.
The upside to updating old posts….by using keyword density, it may get an old post discovered, and out of the archives.
Reread those old posts for ideas for new post topics, as well.
If you want your readers to know you have updated an old post, write a short post, and provide a link to the updated one. It may inspire your readers to take the time to dig a little deeper into your archives.