Being self employed, my husband and I often find ourselves brainstorming. We bounce ideas off of each other, throw some in the air, and see what lands face up.
Recently we were trying to solve a problem (I won’t bore you with the details), and although I came up with a good idea, for several reasons, it wouldn’t work. My husband contemplated what I had suggested and the light bulb went off. He said, “What if we turn it upside down?” THAT simple trick was our solution.
With blogging we’re often faced with what to write about. We certainly don’t want to be redundant and sound like the next niche blogger, but yet we want to publish articles which are relevant.
Flipping our content is a great way to produce more ideas, expand our knowledge base, gain empathy for those who think differently than us, plus can open our comment sections up to great discussions.
Whether we’re blogging about succeeding in business, how to be happy or positive, and/or even parenting, we can find a way to take the opposite stance.
For the business site that is promoting “how to succeed”, an article titled, “What are the biggest mistakes people make in business” could become a big hit.
Don’t just teach your readers HOW to succeed, share stories of mistakes you or others have made so they can be aware what to watch for.
Are you teaching others how to be happy/positive? Write a post titled, “How we sabotage our own happiness.”
We all know happiness is a choice. But how do we go from a negative disposition to a positive one? Is it the choices we’re making? The friends we keep? Readers want a solution, not just words.
Children bring a lot of joy into our lives, but parenting isn’t easy. Share “The pitfalls of being a parent” and I’ll bet your words will resonate with your readers.
Those little ones are so cute and cuddly, but all parents have their “moments”. Writing first hand what it’s like to be a parent may even convince some to delay parenthood.
Just as the manufacturers of the Gardener’s Revolution™ Planter are having success and are solving a problem (space constraints) with this ingenious upside down tomato plant,the next time you’re trying to put a new spin on a topic, turn it upside down.
When you review the material your blog contains, what topics could you turn upside down?
What other techniques do you use to generate more articles for your blog?
Raise your hand and share your thoughts.
P.S. If you try this technique, send me a Tweet or a link and I’ll come by and check it out.