One of the biggest gripes bloggers have is how their visitors do not read their posts.
After all, we meticulously craft our posts, carefully choose each word, spend time adding SEO (search engine optimization), tags and the perfect picture(s), ensure we’re providing value, double check to see if the words are spelled correctly and are grammatically correct, only to find out our visitors are skimming.
Some visitors will even rat themselves out by leaving a comment which doesn’t make sense.
We know they didn’t read our words, but yet we enjoy those comments.
What’s a blogger to do?
With many bloggers blogging part-time, writing posts for their blogs AND making time to visit other blogs can be challenging.
Time must be cut somewhere, so it’s often done while they’re reading/skimming the blog posts of others.
So, what can we do?
If we know our posts are being skimmed, why not make it easier for a visitor to do so?
Here are a few suggestions:
- Write shorter posts
- Use bullet points
- Use photos or white space to break up the verbiage
- Ask questions at the end which don’t “test” to see if the visitor read our post, but instead are relevant to the content.
Take your reader’s time constraints into consideration and they may reward you with a comment.
If you had a choice to have a visitor read your post or leave a comment, which would you choose?
Do you have any other tips on how a blogger can improve their chances of having their posts read in their entirety?
Care to share?