In the past we talked about “pajama blogging”. Today we’re discussing how to become more liberated online by striping.
I’m not talking about taking off our clothes. Remember this is a PG rated blog. 8)
What we’re discussing today is about striping numbers from our blogs.
EVERYWHERE we look in the blogosphere and on social networking sites, we see numbers. Whether it’s
- Friends (on Facebook)
- Followers (on Twitter)
- Page Views
- Google +1′s
- And so on…
We can’t get away from them.
For some bloggers, the bigger the numbers, the bigger their ego.
For others, small(er) numbers can make them feel “less than”, all because they are comparing themselves to their fellow bloggers.
I don’t know about you, but I don’t want my readers to feel inferior.
Although the numbers can tell us if our efforts are paying off, I wonder, is it necessary to publish every number for all to see?
Some will argue, “a blog which publicizes a large readership shows it’s a reputable site.”
But is it? Or are the large numbers the result of the blog author being good at marketing their blog?
From my experience, I’ve been on some sites which display tens of thousands of subscribers, and the content is mediocre. On the flip side, I’ve visited blogs which have a low readership and the content is phenomenal.
In many cases the numbers lie. This is best demonstrated on Facebook. Even though some show they have thousands of “friends”, they’re not REAL friends.
Numbers can also be manipulated on blogs – think “Photoshop”.
WordPress recently added a feature – on our blogs – that shows the number of subscribers to our blog. I went into my admin and disabled the feature. I found that encouraged competitive thinking and acting. That’s not why I write! I also don’t look to see if those numbers show on other blogs.
Blogging is only a competition if I make it so. I choose to write and publish according to my offering and time.
Very well said, Amy.
If you show numbers on your blog, how do you feel it benefits you and/or your readers?
If a blog displays subscriber and/or comment counts, do the numbers affect whether you also subscribe and/or comment?
Care to share?
P.S. Larger numbers can be beneficial for those who are marketing products or services.
Twitter is a perfect example of this. Look at Kim Kardashian. She has over 10 million followers. This lets her keep her thumb on the pulse of current and/or potential customers. (By the way, as of today, she only follows 145.)