Good Day Class.
You know how we all would love to have each post of ours as precious and popular as a sparkling diamond? Well, Eric Hamm, of Motivate Thyself, is here today to teach us how to pace ourselves, what to look for prior to hitting the “publish” button and how to make every post count.
Please take your seats and we’ll listen to our substitute teacher (guest writer).
Welcome the the BWAB classroom Mr. Hamm.
The floor is yours.
When I first started blogging I had this idea that there was some perfect number of posts that needed to be published each week.
I thought, “I’ve got to keep up a certain number so I can keep the traffic flowing in, but wait…what if I post TOO much and annoy my readers?” In the end I stuck to about 5 posts a week. This worked for a time, but I found my frustration to be a growing factor in my blogging woes.
I watched my post quality suffer as I felt forced to spew my supposed wisdom onto the pages of my blogs, but there were times that I just didn’t have anything worthwhile to say. Even when, I did I watched the post get buried by day two, never reaching its potential for posting success.
Finally I just stopped posting for a week or so while I contemplated my process.
I then came to the conclusion that I only needed to share my thoughts once or twice a week and that I could spend the rest of the time promoting and participating on other blogs.
So what happened?
Well, for one, I have fresher ideas and actually have the time to do them justice. I create higher quality content and then spend the few days after making sure it gets time to breath and the right push to prosper.
And the funny part is that I now receive greater traffic (both search AND social media) than I did when I was producing twice the amount of posts.
I know that a unique posting schedule (or lack there of) is unique to the blogger, but I do believe that we ALL have a rhythm that will help us produce our best results and that until we find this we will never push past the ranks of an average poster.
To help you determine the right numbers/times for YOU, I want to briefly layout the necessary steps to effective posting.
- Coming up with an idea that is a natural extension of your passion and insight, not just a preconceived notion of a good idea.
- Effectively outlining the content so your thoughts will properly translate into useful ideas for your readers.
- Time to fully develop a rough draft that you are excited about publishing.
- Time to properly reread it as if you were a reader looking for answers.
- Time to determine if there isn’t even one more tidbit of information that needs to be included.
- Then, once you’ve hit publish, time to effectively market your latest and greatest Internet offering.
- Oh, and did I mention SEO? Even just a few tiny tweaks to your wording can mean the difference between useful search hits and not.
The fact is, each and every post should be looked at as a valuable gift you are proudly handing over to your readers. Do this well and you’ll be rewarded with readers who not only respect your insight, but an audience willing to freely promote your latest present.
Take pride in EVERY POST and I promise you’ll be a blogger to watch out for!
- Do you ever regret pressing publish on particular posts?
- Do you feel you spend enough time promoting your content and allowing it to breathe?
- As a blogger, do you currently feel like you’re in a flow or a rigid regimen that’s not allowing you to get into a rhythm?
Raise you hand and share your thoughts.
When Eric Hamm isn’t blogging on Motivate Thyself, he can be found on Blogolopolis Blueprint , tweeting on Twitter, or at his new business endeavor,Frugal Site Design where he’s creating fabulous new websites for his clients.
Photo Credit: Swamibu