Do you have old posts, that have never been read by anyone, other than you? Do you have old posts, that are buried so deep in your archives, that you don’t even remember writing them? Do you have old posts, that don’t reflect your beliefs any more?
It’s time to revive those old posts.
Find an old post. Reread it. Try and figure out why the search engines may have not “found” it. More than likely, it’s because of the terminology you used.
Make it your mission to rewrite that post. Rename it and use your creativity to bring the topic back to the forefront.
Readers of websites and blogs, normally won’t take the time to search through your archives to read your old posts. If they do, they are not likely to click on a post with a boring title.
If you look at your stats, you can see how many pages readers click on. Often, a reader is on your site, due to the result of a search. They are looking for a specific piece of information, and that’s all they want. Time is important to them, so they may read what you wrote, and continue on with their search.
If you’re not using keyword density, and your post isn’t indexed within the first three pages of search results, chances are, you post may never get read.
Reviving old posts serves two purposes. One, it can revive the topic, and bring potential traffic to your site. And, secondly, it gives you another topic to write about. This is especially helpful, if you’re getting writer’s block, or for us bloggers, writer’s “blogk”.