Linking is something most bloggers hear about early on.
Linking to other blogs is a great way to gain more attention to theirs and ours, and linking internally (deep links) may work well to drive traffic to older posts, increase page views and improve our bounce rate. Links may also take a visitor to a site for which we’re an affiliate.
In the Entice Your Readers To Stay Awhile post, many of you said you don’t click on related post links.
But, what about the other links we include?
When I look at my stats, what I’ve observed is most of the links others are clicking are the those which are displayed via the CommentLuv plugin to posts written by those who commented.
The internal links I provide get far fewer clicks.
Truth be told, I’m not surprised.
When I’m on other blogs, I’m usually under a time crunch and as much as I’d like to follow all of the links included in a post, most times I don’t. If I do click on link, I am more apt to either click on a CommentLuv link of someone who commented before me, or on a related post which has a catchy title or intriguing photo.
That’s not to say linking to others or linking internally is a waste of time. Links are great for:
- Showing a courtesy to fellow bloggers
- Telling our visitors about other blogs we enjoy
- Drawing more attention to our blog
- Referencing an article which echos our viewpoint
- Directing readers to relevant posts in our archives
- Or, ___(fill in the blank)_____
Personally I enjoy linking. I see it as a great way to build credibility and to also bring attention to the accomplishments of fellow bloggers.
Unfortunately, I don’t have the answer to how we can encourage others to click on those internal links.
Do you feel linking to others or to older posts has been beneficial?
When you’re on another blog, how could a blogger entice you to click on a link?
And CommentLuv links? Do you click on those?
Care to share?