Bloggers come from all walks of life.
In fact, many people enjoy blogging as it is nondiscriminatory.
It doesn’t matter if you’re a man or woman, rich or poor, old or young, educated or not; the door to blogging is open.
However, it appears more men walk through the door to blogging than women.
Technorati recently released their “State of the Blogosphere 2009” findings.
From a questionnaire to which 2900 bloggers responded, Technorati compiled an extremely comprehensive report which includes (but in not limited to) the following information with regard to bloggers and blogging:
• Two-thirds are male
• 60% are 18-44
• The majority are more affluent and educated than the general population
~ 75% have college degrees…
~ One in three has an annual household income of $75K+…
• More than half are married
• More than half are parents…
One in five bloggers report updating on a daily basis. The most common rate of updating is 2-3 times per week.
Bloggers use Twitter much more than does the general population.
Contrary to blogging’s image as a circular firing gallery, bloggers are most likely to describe themselves as “sincere” (75%). Just 16% describe themselves as snarky.
…Most bloggers who are making money from their blogs are generally doing so as entrepreneurs by hosting advertising on their own sites and by using their blogs to drive speaking engagements and traditional media assignments.
…Only 2% of all respondents say that they don’t know how their blog was built. And a healthy 13% say that they built their blogs themselves from scratch….
63% of respondents say that blogging has led them to become more involved with things they’re passionate about as a result of blogging.
The key driver of decreased blogging is an increase of work and family commitments, which is reported as a factor by 64% of those who are blogging less….
Hobbyists. Representing 72% of the respondents to this survey, hobbyists say that they blog for fun. They don’t make any money from their blogging – and only some would like to do so. More than any other group, though, Hobbyists say they blog to express their “personal musings” (53%)…. Because 76% blog to speak their minds, their main success metric is personal satisfaction (76%).
Listed below are other fascinating quotes from the report:
Under “types of bloggers” those listed are:
Hobbyists are followed by part time bloggers, self employed and then the pros.
Ten percent of the self employed stated they blog 40 hours a week (or more), whereas the
Pros. The smallest cohort, representing just 4% of respondents, pros say they “blog full-time for a company or organization” — though actually very few of them actually report spending a full 40 hours per week blogging.
This is just a sampling of what can be found in this great report. Not only does Technorati list more detailed information on the above topics, it goes on to discuss subjects such as average page views per month, how bloggers are changing the way they blog, how much money bloggers are earning, the future of blogging and much, much more.
Based on the above data, how do you rank?
Did you see anything surprising in the data?
Do you suspect women may soon be closing the gap?
Raise you hand and let’s talk blogging.
P.S. The complete State of the Blogosphere survey can be viewed at Technorati. Included in the survey are numerous other facts and figures plus interviews with well known bloggers such as Michael Arrington of TechCrunch, Arianna Huffington of The Huffington Post, and Seth Godin