
It’s no secret, when we blog, many are searching for the information we’re providing, and as bloggers, we’ve learned it often the title that captures our readers attention.
Some have also found, by writing catchy titles we pick up more search engine traffic. In fact, many of us have written posts showing our readers which search strings bring visitors to our site, and it’s often the keywords in our titles that caught the attention of a search engine.
Reviewing how others are finding this site, I realized if I don’t use blogging terminology to attract other bloggers to this site, some of those that are finding it via search engines are here for the wrong reason.
In fact, many of those visitors aren’t even interested in what I have to say, and I’m guessing they’re quickly clicking off.
Why?
Because my titles are not relevant to the content of the blog post.
Today’s Lesson
Case in point.
Last year I wrote a hypothetical post and titled it, “Wife Sues Husbands Blog for Alienation Of Affection”. It was a silly post that shows how we can get so wrapped up in our blogs, our significant others may begin to feel neglected. So neglected, they begin to think “the blog” is like a mistress.
Nearly every day, I’ll get traffic coming to this site based on search strings such as “how much money for alienation of affection”, or “how to sue to alienation of affection”.
Those visitors who land there, do not want to read a post about blogging. I would venture a guess they’re looking for the site of an attorney who may be sharing this type of information.
As much as their visit adds to my statistics, in my eyes it doesn’t count. In fact, too many of these types of visits can skew our numbers as they are not actual “readers”.
On the How To Capitalize On Your Blog Statistics post, J.D. Meier said the same,
…Otherwise, readers land for the wrong reason and relevancy is queen, if content is king. That said, I still sacrifice a post title now and then if it’s stickier … I just accept that I’ll potentially get the wrong traffic.
That’s right.
By using what we think are catchy or clever titles, we can attract the “wrong” traffic.
If I’m blogging about blogging, having people land on this site who are looking for something totally different, doesn’t benefit me or the person who is doing the searching. In some ways, I am misleading the reader, plus confusing the search engines.
The more traffic I see coming in based on non blogging search strings, the more I realize I need to change the way I write.
What do you think?
Today’s Assignment
Are you attracting the wrong “readers”/traffic to your blog based on your titles?
If so, do you care?
How do you ensure those who land on your blog are the audience you’re writing for?
Raise you hand and share your thoughts.
.
P.S. If I used Google AdSense on this site, the ads displayed could also be totally off base (but that’s a post for another day).




Hi. I'm Barbara Swafford and I'd like to welcome you to the Blogging Without A Blog (BWAB) virtual blogging classroom. We'll make you think, share some links, and listen to what you have to say. Grab a chair, join in the conversation and/or 







Hi Barbara. I’m not an expert, but doesn’t it make a difference if we change the words in our permalinks; or at least help a bit? That way we could dream up a creative and catchy title to catch the reader’s attention, while the search engine would index the permalink. I don’t always do this but my titles are pretty straightforward. However, a title I used for one of the Quote Effect posts contained the word “naughty” in it and now I have a lot of people land on my blog looking for “naughty quotes”. Sorry folks, nothing “naughty” on my blog.
Check out Davina´s awesome post: On the Edge of Being
[Reply]
Barbara Swafford
Reply:
July 6th, 2009 at 2:40 am
Hi Davina – Yes, that’s true. We can change the permalinks to our blog post titles and that’s actually something I do when I use the “All In One SEO” plugin.
However, I believe search engines are also looking past our titles, so if we keep repeating the same keywords, the search engines may “think” that’s what our post is about, and that’s how we will get indexed.
I’m laughing that some may think they will find something naughty on your blog. Happy digging, hey?
[Reply]
John Hoff- WpBlogHost
Reply:
July 6th, 2009 at 4:11 am
Yes changing the “slug” (i.e. permalink address) could help a little, but what I find is one of the best seo tactic you can do is whatever a user would type into Google, make that your title.
So the title is highly relevant.
Agreed, for some reason I find it funny people are arriving on your blog for “naughty” stuff.
Check out John Hoff- WpBlogHost´s awesome post: How To Install WordPress Manually and Why Beginners Should Do It
[Reply]