It’s no secret, when we blog, many are searching for the information we’re providing, and as bloggers, we’ve learned it often the title that captures our readers attention.
Some have also found, by writing catchy titles we pick up more search engine traffic. In fact, many of us have written posts showing our readers which search strings bring visitors to our site, and it’s often the keywords in our titles that caught the attention of a search engine.
Reviewing how others are finding this site, I realized if I don’t use blogging terminology to attract other bloggers to this site, some of those that are finding it via search engines are here for the wrong reason.
In fact, many of those visitors aren’t even interested in what I have to say, and I’m guessing they’re quickly clicking off.
Because my titles are not relevant to the content of the blog post.
Case in point.
Last year I wrote a hypothetical post and titled it, “Wife Sues Husbands Blog for Alienation Of Affection”. It was a silly post that shows how we can get so wrapped up in our blogs, our significant others may begin to feel neglected. So neglected, they begin to think “the blog” is like a mistress.
Nearly every day, I’ll get traffic coming to this site based on search strings such as “how much money for alienation of affection”, or “how to sue to alienation of affection”.
Those visitors who land there, do not want to read a post about blogging. I would venture a guess they’re looking for the site of an attorney who may be sharing this type of information.
As much as their visit adds to my statistics, in my eyes it doesn’t count. In fact, too many of these types of visits can skew our numbers as they are not actual “readers”.
On the How To Capitalize On Your Blog Statistics post, J.D. Meier said the same,
…Otherwise, readers land for the wrong reason and relevancy is queen, if content is king. That said, I still sacrifice a post title now and then if it’s stickier … I just accept that I’ll potentially get the wrong traffic.
By using what we think are catchy or clever titles, we can attract the “wrong” traffic.
If I’m blogging about blogging, having people land on this site who are looking for something totally different, doesn’t benefit me or the person who is doing the searching. In some ways, I am misleading the reader, plus confusing the search engines.
The more traffic I see coming in based on non blogging search strings, the more I realize I need to change the way I write.
What do you think?
Are you attracting the wrong “readers”/traffic to your blog based on your titles?
If so, do you care?
How do you ensure those who land on your blog are the audience you’re writing for?
Raise you hand and share your thoughts.
P.S. If I used Google AdSense on this site, the ads displayed could also be totally off base (but that’s a post for another day).