Each team did a good job, however the team which lost had a poor slogan and failed to provide a “take-away” for the cologne campaign.
The winning team had provided two take-aways; one was a small card, printed on both sides and included detailed information about the cologne, plus they also designed a cardboard “sniffer” stick.
George, a Trump executive, stated how no matter how great a campaign or product is, people quickly forget. Hence, having a take-away is vital.
George is right. With all we have on our mind, it’s easy to forget not only what we saw or read, but where we saw or read it.
This holds true not only for products, but for blogs, as well.
With a product such a cologne, it’s easy to create a take-away. Just brand a “sniffer” stick and hand them out to customers with a sample of the scent. No hard sell is needed, and the customer leaves feeling they got “something” of value.
So what about blogs?
Do people quickly forget us and what we shared?
With millions of blogs online, probably.
So the question becomes, how can we become more memorable?
What can we do to encourage our readers to return? To remember us?
Here’s a few ideas bloggers try.
- Offer something for free.
- Ask readers to subscribe via a RSS feed.
- Offer a free newsletter via email.
- Have a unique blog theme.
- Have a memorable or easy blog name to remember.
- Create content which so good, readers will find any way they can to not lose sight of you.
- Build an online presence others want to follow.
- Be outrageous
Whether it’s a free e-book or podcast, make sure your freebie is well branded. Link back to your blog so your readers know where to find you again.
Keep in mind, although readers might subscribe to our blog, if we do not continue to provide valuable content, chances are they’ll either unsubscribe or not continue to read your posts.
A lot of bloggers use this technique to not only harvest email addresses, but are also able to keep their name fresh in their readers’ minds. This “freebie” can be beneficial IF the subscribers are opening these emails, however the regular emails can become a nuisance and subscribers either move the emails to their trash file or unsubscribe. Just like blog posts, newsletters must have value.
I remember when the “fad” was to have a black and white blog theme (black header, white background for content). Not surprisingly, none of these blogs stood out from each other.
If you take a look at some of the popular sites, one thing they have is a memorable and often, short name such as Problogger or Mashable.
This is something I wasn’t aware of when I started blogging and before I realized I had made a mistake by using such a long name, I felt it was too late to change it. That said, I now use my mistake to my advantage and proudly broadcast “I’m blogging without a blog”.
When I find a site I want to bookmark, I’ll either share a link to the site on Facebook or Pinterest since I no longer use my RSS feed and my “bookmark” file is over-flowing.
If we spend time on Facebook, Twitter and/or Pinterst and all we do is self-promote, chances are those who follow us will quickly stop listening. Take time to promote the work of others, share informative finds, become a “go to” person for different topics of interest and be unique. Guy Kawasaki has done this not only on Twitter, but on Facebook, too.
When I think of people who gained popularity by being outrageous in the real world, I think of Madonna and Lady Gaga. These ladies have not only been outrageous in their appearance, but in their song lyrics, as well. Online, this could be a harder task to accomplish, however Perez Hilton might fit into this category.
So, what about you?
What are you doing online to be memorable?
What other methods can a blogger use to stand out from the crowd?
Care to share?
Photo credit Waiting For Tonight