As bloggers, we love to see new traffic coming our way. There’s nothing better than seeing an increase in our statistics. It confirms we’re doing something right.
But, what about when our numbers slowly start going down? Either the recession has hit our blog, or we’re doing something wrong.
We will from time to time, see decreases in our blog statistics. Holidays are often a factor, as is a reduction in our publishing schedule.
But if those factors can be eliminated, what else can cause a decrease in blog readership?
Having thought about this, I’ve come up with the following list.
- 1) Quit updating our blog
It’s one thing to post a few great pillar articles, but if visitors continually land on the same post, they’ll soon stop visiting.
- 2) Stop visiting other blogs
Many of us take short sabbaticals from blogging, however, if we want our blog’s readership to grow, it’s necessary we continually get out, visit other blogs, leave comments and/or be visible in blogosphere.
3) Stop being active on social networking sites like Twitter or StumbleUpon
When we first sign up for social networking sites like Twitter, StumbleUpon, Digg, etc, we’re often very active in the beginning. It’s when we stop interacting others begin to think we’ve lost interest – in networking AND blogging.
4) Make other bloggers mad due to derogatory comments
A great way to lose readership is to leave negative comments on another person’s blog. Although not everyone will read the comment, blogosphere is actually quit small and word gets out. Don’t get tagged as a “spoil sport”.
5) Close our comments
It’s not uncommon to see comments closed on large blogs, or occasionally on smaller ones, however, if a small to mid-size blogger keeps their comments closed all of the time, some may feel they have no reason to visit us. Blogs are meant to be interactive.
6) Don’t answer our comments
When bloggers come to our site and leave a comment, they want to be acknowledged. Even if we don’t answer each comment individually, take the time to say “thank you, all” to let others know we read their words (You did read them, right?)
7) Be selfish – Let others know “it’s all about me”
Bloggers love to show support for each other, but when a blogger is always taking and/or asking others for help and never giving back, they’ll soon be labeled as being self centered. Remember, we get what we give. Update: I am not saying we should not be blogging about ourselves or our lives. I’m saying, if we keep expecting others to Digg, Stumble, Tweet, or highlight our posts in some manner, and don’t reciprocate, we will soon be labeled as being selfish.
Listed above are seven ways to lose blog visitors. I know I’ve missed some and am counting on you to add to the list.
For what reason do you stop visiting blogs?
Based on your blogging experience, what actions created a decrease in your blog statistics?
Feel free to share your thoughts. Together we can all learn what not to do.