This week, I am concentrating on learning how to gain readership.
I have been asking myself several questions.
3) How long should your posts be?
I have already shared my results on the first two questions, in previous posts. Today, I am going to address #3.
How long should your posts be?
1) Write a short, concise post, and give your readers the answer they are looking for.
This makes sense, as earlier, I wrote that most online searchers have ADD (Attention Deficient Disorder)
When I search, I scan a post and look for my answer. If I don’t find it within +/-30 seconds, I’m off to the next search result. Usually I am in a hurry, and don’t have time to read a whole page…leading up to the answer.
And it really burns me, when I have to click on “continued on next page”.
Keep in mind, your post needs to be long enough to give the search engines, something to “grab onto”.
Some use this method to create a “series”, and post on the same subject for a number of days. It’s suggested that readers will come back to read “the rest of the story”.
Another variation of posting, is to:
2) Write in list form.
List your points by using numbers or letters. Keep the description of the listed items short.
Now, I like this method. Being a list maker, I will often take time to read lists.
Some will use the list method, and then elaborate on each item. If the header for the items are “catchy”, I may even read past the list title.
And finally, to go completely against the first two points, some bloggers will:
3) Write a long, wordy post
This method of posting can be risky due to the fact that many readers are not taking time to sit and read, however, this is a method that has worked well for a favorite blogger of mine, Steve Pavlina. His, is also a blog, that gets hundreds of thousands of visitors.
He has gone against what others say you should do, and uses as many words as it takes to complete his posts.
Steve’s is a blog, I have visited many times, however, when I do, I make sure I have time to read his writings. His blog is filled with tons of information, and his podcasts are also very informative.
Does one method of posting work better for you?
If you write long posts, can you keep the reader’s attention?
Which types of posts, do your prefer to read?
Do you use a word counter for your posts?