Google AdSense is a common way for bloggers, to try and generate income for their sites.
If you sign into your Google account, you may see that you also have a choice for Google “referral” ads.
Don’t yet have an AdSense account, you can click on the following link, and
There is a big difference between Google Ads for Content, and Google Referral Ads.
Google Ads for Contents, generate income by readers clicking on the ad. You make anywhere from a few cents per click, to possibly much more (depending on the advertiser).
Google Referral ads, pay much more, but………..they require an action by the person who clicks on the ad. The readers usually has to “sign up” for something, by providing personal information.
Is one better than the other?
It depends on the amount of visitors you have, and the caliber of visitors.
Some visitors will never click on an ad. Some ads have “catchy” titles, and readers are inspired to click. And, some readers may click on a referral ad, but when they get to the area where personal information is required, they click off…..no income on that one. (The reader did not complete the “action” required)
I’m doing an experiment.
From this site, I have removed my Google Ads for Content, (which I had in the sidebar). Months ago, I read ( and I don’t know if this is true), that if you have more than one site, and they are all using Google Ads for Content, if one site’s ads are “lower paging ads”, they can decrease your payout for all of your sites.
This makes sense, as no matter how many sites you have, you only have one Google account. So, based on “averages”, that would compute.
This is actually serving a two-fold purpose for me. One, I want to highlight my content, and two, I can “test” if indeed, I will get higher playing ads on my other blog. I also moved my Google Search Box to, below the fold (does anyone even use that?). With regard to the Google search box, that can also generate income, if someone uses it to search.
One other bit of information I’ve read on several sites is, if you have lessGoogle ads, your payout is higher. Apparently, the thinking on that is, advertisers are competing for your ad space, and if you limit your ad space, you will get higher paying ads. It also makes me wonder, if you have a higher page rank (that nasty subject again), if you get higher paying ads.
If you are using Google AdSense, try different scenarios, and see how they work. Give each test up to a month. If it isn’t producing the results you are looking for, change it.
Keep in mind, a lot of readers are “blind” to ads. Ads can also clutter a site so heavily, the content is overshadowed.
If you are more interested in generating income from ads, then you are writing content, you may consider just having a “shopping site”.
I now have all ads “below the fold” (see post: Above The Fold). If you read articles on how to make money with your blog, what I am doing on this site, is not recommended. But since I’m not one who always “follows the crowd”, I’m doing it my way. Currently, I have two affiliate ads, and one Google referral ad. My affiliate ads are through LinkShare.com, and Commission Junction.
So, as not to mislead you, if you sign up for LinkShare, using the link I have provided, I will earn $1.50, through their referral program. By clicking the Commission Junction link, I do not earn any money. By clicking on, and signing up for AdSense, via the Google AdSense link, if you make $5.00 during your first 180 days (of displaying Google ads), I also make $5.00 through Google’s referral program. They also payout on a tier system. More information is available on the Google Adsense site, under “Referrals-Google Products”.
In the future, I will add other advertising links, as I will be testing other income streams for bloggers.