I don’t know about you, but when I land on a blog, I often like to read more than the current post.
I will take time to look for links, recent posts, archives, and/or a list of favorites. If the current blog post intrigues me, but the blog doesn’t provide a source for previous posts, I’ll subscribe to the blog in my reader and let Google produce a list what is in the archives. It’s a little time consuming, but it works.
In part, this is what Chris said,
…Another great side benefit it’s had for me is that I’ve been able to adapt material from the blog into my books and audio series. This has been a particularly good use for my old posts that nobody read.
I think that’s a great way to revive old posts. Chris gets to include them in his books and/or audios series and for the first time reader, it’s fresh content.
So, what else can we do to get our older articles in front of our readers?
Here’s what I’ve tried:
I often link to older posts in my current post. This a a great way of showcasing an article from our archives, however, once the post loses it popularity, the link to the older post is also forgotten about. Plus, there’s no guarantee our readers will click on the link.
I list all of my posts on an Articles page (in the header). For this I use the SRG Clean Archives plugin. This works good if we have catchy or obvious titles, but if the title doesn’t capture a readers attention, chances are, they won’t click on it.
We also end up with a problem when our archives are so large, it becomes too time consuming for someone to dig through them.
I’ve added a Sitemap (in the header-not to be confused with a Google sitemap – xml). It lists the pages on this blog as well as the posts in each category. This was an easy install via the Dagon Design Sitemap Generator plugin. Again, the size of our archives can be a detriment.
I also use the Random posts plugin to showcase older posts. Whenever the page reloads, the plugin automatically changes the “random” posts, giving your reader a fresh list. See mine in action under “Past Lessons”.
We can hand pick our favorite posts and create a section in our sidebar. These can either be hand coded into the sidebar php file, or can be displayed by using a text widget.
This is something I did with the interviews I conducted with high profile bloggers. I knew the posts had gotten buried and with the amount of valuable information these seasoned bloggers shared, I didn’t want them to be missed.
The way I see it is, the more we offer to our readers, the more they’re apt to stick around, read more of our work, subscribe to our blog, click on an ad, use our services, or even make a purchase through an affiliate link.
If we don’t give our readers more than one choice, then we’re only as good as our current post.
What do you do to give your older posts new life?
If you’re visiting a blog, do you like to dig around and find more of the author’s work, or do you only read the current post?
If you can’t find other posts, do you dig or do you leave?
Knowing our readers may want to read more of our work, how do you solve the problem?
Photo Credit: HeideHo
Photo Credit: re-ality