After reading Betsy’s post on Passing Thru, “Selling Isn’t Selling Anymore”, I was reminded of how bloggers need to “sell” themselves in order to gain readers.
Let’s face it, with the amount of time we spend on our blog posts, we certainly don’t want it to be all for naught.
Although selling isn’t a favorite of mine, oddly enough, my first full-time job was in sales at a Sears catalog store.
Part of my job was to go through the telephone book and make “cold calls”. I would pick out names, call them, introduce myself and ask them if I could assist them in finding something out of our catalog. Often we would page through sections of the catalog and I would help them uncover a treasure.
All phone calls didn’t end up in a sale, but fortunately I lived in a small community and held that job before telemarketing became the rage. Instead of my calls being a nuisance, people were actually grateful for my help.
For our blog to succeed, we must sell it.
And, in selling our blog, we are also selling ourselves.
When building a community on a blog, we need to get our name out there.
This can be done by:
- Visiting other blogs and leaving meaningful comments
- Linking to other blogs referencing one of their posts
- Joining and participating in social networking sites such as Twitter
- Offering a free ebook or newsletter
- Joining and/or hosting blog carnivals
- Entering our names in blog directories
- Using our blog URL as part of our email signature
- Write a captivating “About Me” page, giving our readers a reason to subscribe
For blogs that are built for search engine traffic, SEO (Search Engine Optimization) is required. Using SEO means we are competing against others for the same keywords and/or keyword phrases. Perfecting our use of SEO becomes essential as we’re technically selling ourselves to “Big Brother”, telling him our content is worth rating above others.
It’s one thing to write and boast of the hundreds of posts in our archives, but if we’re not letting others know what we have is worthwhile reading, we may as well be writing a private journal.
How do you sell yourself? Or, do you?
If you’re not selling yourself, what holds you back?
For those who concentrate on selling themselves and their blogs, what can you share with others that has worked for you?
Care to share?
P.S. For more ideas on getting found, stay tuned for a future guest post when Matthew Dryden steps in as substitute teacher and shares what he learned from watching two of his mentors market themselves.