Yesterday I wrote about How to Prepare For Uncreative Blogging Days
Today, I will piggy back on that post, and discuss how to determine if your post should be divided up, into more than one post.
By dividing a single post, into more than one post, will not only increase your “topics inventory”, but will give your readers, greater value.
When we are posting to our blogs, we often feel inspired to share everything we know, with our readers.
However, are you sharing too much in one post?
If you are writing a post, you may automatically continue writing, because you are feeling very creative. Oftentimes, you may end up discussing more than one topic.
You may start writing about “how to read your blog statistics”, and before you know it, you have covered SEO (search engine optimization). You may even get include a little about keyword density.
Granted, all of the subjects relate to each other, however, you have now written what could have been three individual posts.
Readers often come to your site to find one bit of information. If you give them too much, they may become overwhelmed with all of the information.
A reader may scroll down your post, see that it is long, and not take the time to read it all. If they see terminology that doesn’t relate to their search terms, they may think your post isn’t relevant to their search.
Look at the posts your have ready to publish.
Are they containing information on more than one subject?
Look at previous posts you have written.
Can you possibly rewrite them, and break them into two or more separate posts?
This is a great way of expanding your “topics” inventory.
Your readers may also thank you for being so explicit on one topic.
Drop me a comment and tell me what you found after researching your future posts inventory, as well as your past posts.