If you are on this blog, trying to figure out how to make millions from blogging, you are on the wrong site. I would suggest you read a previous post of mine, titled Quit Blogging – Make Millions.
When you sign up for Google AdSense, if you troll around their site, you will find a Google “heat map”. What the heat map shows, is the best (?) positions for Google ads.
Of course, Google will tell you that the best positions for their ads, are above the fold. I would too, if I were Google.
During my many readings on monetizing a blog, I did read that a good place for an ad, or a small block (banner or half banner) of ads, is at the bottom of your post.
When you think about this, it makes sense. Your reader is reading. Your post ends. Then what? They pause, and the brainwaves say, “Okay, what should I do now? Oh, here’s an ad. Maybe I will click on this, and see where this takes me.”
Personally, I like this position. It is usually below the fold. When someone enters your blog, they are not seeing a mirage of ads. If someone wants to read your post, they are first getting the information they came to your site for, then it’s their choice if they want to click on an ad. You are not throwing it into their face.
On my OM blog, I use a half banner ad, and use the “open air” theme. The colors of the ad compliment my page. It’s not a flashing banner (unless Google decides to “throw one in” on a specific post), and it doesn’t cheapen my content.
Does it get clicks? Occasionally! I have one other Google ad on that site (top of sidebar), and when I checked the “top channels”, the clicks are about half and half.
Try experimenting with putting a Google AdSense ad at the bottom of your post. Leave it there for at least a month. If your click through rate increases, that’s great! If it doesn’t work on your blog, try a different position.
Do I think I will get rich with my ads? Based on my click through rate, by years end, I should be able to recoup my annual web hosting fee.
I’ve said this before, but it’s worth repeating. When I started to blog, monetizing my blog, was one of the reasons I set up my blogs. As time passed, I began getting so much joy out of sharing with others, I realized I was getting rewarded in ways, I cannot put a price on.
You may ask, then why even keep ads on your sites? For one, I’m not stupid, I would like to recoup some of my expenses. And, two, if I find monetizing a blog can actually generate a decent income, I will freely share that information with my readers.
At this point in time, the verdict is still out.
Speaking of ads, that YouTube Google video ad I had at the bottom of my posts, had to go. Color it gone………….
BTW: I am not using Google AdSense ads on the bottom of this blog’s posts, as I am still experimenting, as I discussed in my post titled: Google Referral Ads vs Ads For Content.