Archive for the Category »SEO «

If you’re worried about competition in the blogosphere, the good news is, most blogs don’t make it past the first month or two.

My guess is, many bloggers jump on the blogging bandwagon believing they’ll make a substantial amount of money in a short period of time and when that doesn’t happen, they quit.

They don’t even give blogging a chance.

Although writing blog posts or publishing photos or videos can be easy, oftentimes new bloggers don’t realize there’s more to blogging than just publishing.

To become successful, we need to “get found”.

That’s the hard part; the part of blogging that takes work.

Now for the bad news; most blogs don’t make it past the first month or two.

Today’s Lesson

If you own a business in the real world, there’s more to it than just getting a business license and hanging up a “OPEN” sign. In order to get clients, you’ll need to advertise and network.

Blogs are no different. We need to advertise and network, too.

In previous lessons we learned how commenting on other blogs can help us get found. Although this technique helps, just leaving comments on the blogs of others is not enough.

In order to expand our reach  we  need to self-promote.

Self-promotion means learning SEO (search engine optimization) and attracting the likes of Google, Bing and Yahoo.

Self-promotion means we need to get out of our comfort zone, announce we’re online, try to entice others to come by our blog, to read what we’ve shared, to comment, to subscribe to our posts and to tell their friends about us, too.

Self-promotion entails setting up social networking accounts, getting others to not only follow us, but to read what we’re linking to and to share our posts with their followers.

Writing stellar content is the best way to make this happen, but one post, one link, one subscriber is only a start.

Self-promotion is something we can’t stop doing.

Self-promotion is never ending.

Most importantly, self-promotion is not a one way street. That which we want others to do for us, we also need to do for them.

Sadly, if we aren’t continually showing up in places where others frequent, if we’re not giving back or we’ve stopped publishing value based posts, we could be forgotten. If we’re not updating our blog, search engines could stop sending us traffic. When traffic dwindles, that which we worked so hard to build, could all be for naught.

… and another blog bites the dust.

Today’s Assignment

What method of self-promotion works best for you?

Care to share?

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How to find balance in bloggingWhen we start blogging, we usually add blogging to our already busy schedule. As our platter of life fills up, we begin to feel overwhelmed.

Finding balance is ideal, but where do we start?

Today’s Lesson

Listed below are a few blogging tips to help save time and find balance.

  1. Write mission, vision and value statements.
  2. A clear blogging focus will help to keep us on track.

  3. Evaluate how much time is spent on social networking sites.
  4. Social networking is a great activity if we want to get, and keep our name out there and catch up with our online friends. However,  it’s often unproductive time. Reducing the amount of time we spend on social networking sites may be beneficial.

  5. Ask, “what can I automate?”
  6. With WordPress there are many plugins we can use to save time. Take, for example, the WordPress database backup plugin. We set the schedule. It does the rest, automatically.

  7. Reduce the amount of time spent checking statistics.
  8. I used to be a stataholic and would check my statistics WAY too often. I finally realized it was a waste of time. Now when I look at my stats, it’s to see what search strings visitors used to find my blogs and where the traffic is coming from i.e. social networking sites, search engines, direct.

  9. Access what blogging activities are helping to get our blog found.
  10. If visiting other blogs and commenting is helping, concentrate on that. What about social networking? Is it beneficial? What about  SEO (search engine optimization) work?   (This information can be found in your stats.)

  11. Quit guessing. Time yourself.
  12. Use a timer to check exactly how much time you are spending on blogging activities. I timed myself on Twitter and although I guessed I had only spent fifteen minutes socializing, it was closer to an hour. Yikes!!!

  13. Trying to make money with a blog? Start simple (or wait).
  14. When I started blogging, I wasted many hours placing and changing affiliate ads on my blogs. Little did I know spending that much time trying to make money on a blog which got very little traffic was worthless.

  15. Give ideas time to work.
  16. Impatience can be our enemy. Let’s say we decide to try something new on our blog. After a week it’s not getting the results we expected, so we drop that idea and go to “plan b” or “plan c”. In blogosphere (as in life) new ideas take time. Practice patience.

  17. Ask for help
  18. Like many of you, I don’t like to ask for help. However, it’s tough to do it all and do it good. Asking others for their suggestions or hiring a professional to handle specific aspects of our blog (such as coding or design) will allow us to spend time on that which we enjoy.

  19. Have fun.
  20. It’s easy to get so wrapped up in our blogs we forget to enjoy the blogging journey. Make time to get away from the blog. Introduce yourself to other bloggers. Jump on a social networking site. Exchange ideas. Share a joke. Have a laugh. 😆

Your blog will wait.

Control your blog. Don’t let your blog control you (and your life).

Today’s Assignment:

How do you find time to do it all?

Do you have any time-saving tips or ideas of how to gain balance?

Or do you have a question either I or someone else can answer for you?

Care to share?

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Photo Credit: SeeMidTN.com (aka Brent)

Do you remember when you first started blogging? Wordpress publish button image

Although I don’t think about it often, I still do.

I was scared to hit “publish” the first few times, and I worried because I kept switching my theme.

I didn’t know any of the blogging terms either.

Being self taught, I spent most of my non-writing time searching for help, but even when I found help, I usually didn’t understand what to do with it.

I was pretty naive.

Today’s Lesson

When I think back to when I first started blogging, I didn’t have too many expectations except for thinking I could make lots of some money by having a blog.

  • I wasted a lot of time signing up for affiliate networks and tweaking my Google AdSense ads.

  • I didn’t know that without thousands of visitors a day, making a decent income from a blog was out of the question. When I figured it out (that I needed traffic to make money), I wasted time trying to get more traffic, too. Instead, I should have been learning more about SEO (search engine optimization) and spending less time looking for an “easy way”.

  • I wanted comments. Little did I know I should have kicked the “If I build it, they will come” attitude and should have spent time visiting and commenting on other blogs.

  • Although I worried about changing my theme so often, I should have realized without a steady stream of visitors, it really didn’t matter.

  • I love numbers, so for me checking my statistics became a daily obsession. Instead of wasting time watching the numbers rise and fall, I should have spent time either writing and publishing or learning techniques which would take me closer to my goals.

  • Social networking sites like Twitter and Facebook can be fun, but they can also be addicting. Before signing up, I should have asked myself if the benefits of participating in social networking will outweigh the investment of my time.

Truth be told, I wasted a lot of time on blogging activities I should have postponed until later or maybe not even got involved in, but that’s in the past.

What about you?

Today’s Assignment

Looking back, if you had to do it all over again, where would you have spent more time?

Where would you have spent less time?

Care to share?

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