Archive for the Category »Keywords «

We all know the importance of  blog titles.

If we optimize them with keywords or keyword phrases, we could possibly attract more search engine traffic. If we make them catchy sounding, others may click to read more.

When I published the Lose Weight While Blogging?” post, I later said on Facebook, “maybe I should have named it, “Can’t Stand Blogging?”

Today’s Lesson

The above mentioned post links to an article which states how sitting more than six hours a day can possibly cause health problems plus lead to an earlier death. As a solution, I shared how I decided to build myself a work walk station for my treadmill even though there are prefab ones available.

My comment on Facebook made me wonder, “If that same topic had been written by other bloggers, what would they have named it?”

Here’s what I’ve come up with based on what fellow bloggers blog about, and how they could formulate their titles.

I know my outspoken blogging friend Cath Lawson would chose:

“Get Your Rear In Gear”

And she would include the acclaimed photo of  Betsy Wuebker’s derriere (which can be found on Cath’s homepage)

Friar, who is also an artist and cartoonist would include sketches of Vikings and name his post:

“Don’t Say the Vikings Didn’t Warn You”

Patty of “Why Not Start Now? might  name it:

“Why Not Start Now?”

Public Speaking Expert and blogger Keith Davis,

“Step Up To The Podium”

Chase March, teacher and hip hop blogger,

“Hip Hop Your Way to Health”

Proofreader and writing coach Davina,

“Treadmill Walk Stations – Rendering The Right Impact”

Vered, professional blogger would use keywords:

“Use A Work Walk Treadmill To Extend Your Life”

Patricia of Patricia’s Wisdom would keep it simple.

“My Review: The TrekDesk Work Walk Station”

Debbie, mommy blogger and author of Three Weddings:

“Who needs a treadmill when you have three kids?”

Silly Girl,  a reporter in real life,

“Reporting Live From The Office of the Future”

Tom Volkar, author of Delightful Work and life coach might use:

“How A Treadmill Could Improve Your Life”.

Barb Hartsook likes to serve imaginary coffee on her blog.

“Sip, Standing”

Singer, songwriter Jannie could write a poem or song titled:

“The Wedgie Work Walk Station Blues”

Hilary, our resident historian,

“How the treadmill was invented.  How it’s helping people to stay fit. And its Place in the Office”

Colleen, blogger and Realtor from Washington State,

“Kennewick Realtors Stand Behind Their Listings”

Julie Walraven who provides a resume writing service:

“Stand Up For What You Believe”

Heather Villa, business coach and blogger,

“Don’t Take It Sitting Down”

The Bold Life author Tess, being true to her blog name might choose:

“Be Bold – Take A Stand”

George Angus, writer and author of Tumblemoose.com could title the post,

“We’ve Got A Standing Date”

Lori Hoeck, martial arts expert and author of Think Like a Blackbelt,

“Kick it Up A Notch! “

Sara Healy of Sharing Connection would include a photo and a challenge.

Story Photo. What Does This Look Like To You?

Tracy would tie in a link to her post which went viral.

What Does A Chicken in a Can Have To Do With a Treadmill?

Raul of Alien Ghost might title his,

“Don’t Just Sit There”

J.D. Meier of Sources of Insight would go all out.

“2000 Lessons Learned While Using The TrekDesk Treadmill Desk*”

Tony Single  of Trottersville would  include a cartoon in his post,

“How I Killed My Treadmill”

Evelyn Lin’s blog concentrates on abundance, awareness and self alignment:

“Forge Your Own Path With A Walk Work Station”

Mike Goad blogs remotely as they travel.

“Put Some Miles Behind You”

Linda, our resident  “green blogger”,

“Environmentally Friendly Desk Option Could Save Millions in Health Care Costs”

Joy over at Unfolding Your Path To Joy,

“Find  Joy, Stay Fit While Blogging”

Joella helps new bloggers on her blog,  Blog with Wings,

“Stand Up For Your Writes”

Zeenat of Positive Provocations always has encouraging words for her readers,

“Positively The Easiest Way To Take A Stand”

Lisa does intuitive readings and blogs at Practically Intuitive,

I See You Standing”

Mandy Allen likes to ask questions on her blog.

“Is Your Job Killing You?”

John Hoff, author the fabulous blog security book and video series WordPress Defender*,

Stand Up To The Bullies

Junk Drawer Kathy would come up with something funny.

“What I’ve Gained From Blogging Besides Thirty Pounds”

Kelvin Kao, is a puppeteer who also likes to make videos, He might make a video of a puppet on a work walk station and title it,

“It’s So Easy, Even A Puppet Can Do It”

Jay Schryer of Porsidan is in a wheelchair, and since a treadmill work walk station wouldn’t be conducive for his life style, he might teach others with disabilities how to stay fit.

“Alternative Ways To Incorporate Exercise Into Your Day”

Patricia Singleton of Spirtual Journey Of A Lightworker would share more of her knowledge,

“How To Stay Fit As You Journey Through Life”

Jodith of Administrative Arts could teach office managers,

“How To Improve Productivity In The Office”

Walter of Lionslinger shares life lessons on his blog,

“Another Lesson In Life. Don’t Sit. Get Fit”

Chania Girl shares happy thoughts at Living Happiness,

Don’t Worry! Be Happy! Work Standing!

Julie is always so cheerful as shares her thoughts from Italy. She might title hers,

“Hello Gorgeous, Wanna Go For A Walk?”

Miguel de Luis could do a post in Spanish.

“Si Si” (Sorry Miguel, that’s all the Spanish I know :) )

Lance might turn this into a “Sunday Thought For The Day”,

“Embrace Life, One Step At A Time”

Lori at Jane Be Nimble shares wonderful stories on her blog,

“Be Nimble. Be Quick. Blog Your Way To Fitness”

Wendi Kelly at Life’s Little Inspirations blogs to inspire others,

“Latest Innovation Sparks Creativity”

From Roses to Rainbows author Linda might title hers:

“From Flab To Fab – Stand Up And Blog”

Julie, author of Random Meanderings enjoys hiking.

“Take A Hike”

Evita at Evolving Wellness would share her wisdom on health.

“Easily Fit Fitness Into Your Day”

Eliza of Silver and Grace who writes for women over forty, might title her post:

“Stand and Stop That Middle Age Spread”

Angela Sims at Living, Loving, Laughing… might say,

“Don’t Laugh, It Works”

So, there you have it. How one blog title could be written fifty-two ways.

And that’s just the tip of the iceberg.

Today’s Assignment

How do your choose your blog titles?

Do you try to use catchy ones? Or do you prefer using keywords?

Care to share?

signature for blog post.

*Affiliate Link

blue and white seo sign for search engine optimization post
Search engine optimization (SEO) is a HUGE topic. So large in fact, many blogs are dedicated to just that. Books are written about it, and some businesses are built around it.

In the comments of the  Readers vs Bots, Making Everyone Happy post, Patricia of Patricia’s Wisdom asked if I could write more about SEO. I promised her I would.

A search engine optimization expert, I am not, but I do know if bloggers want to get search engine traffic, some degree of SEO must be used.

Today”s Lesson

In a nutshell, here’s what I feel is true about search engine optimization.

  1. If we are targeting readers who are searching for widgets, then we need to write about widgets.

    If we are trying to get search engine traffic to a article (or a blog) which is about widgets, but we go off track and start writing about shoes (for example), the search engines aren’t going to send us people who are looking for widgets. Our posts need to stay on topic.

  2. We can rank high with one search engine, but not on another.

    Many bloggers concentrate on ranking high with Google, however Yahoo, Bing or another search engine may be a better choice. With Google currently being the biggest search engine, it may be best to concentrate our efforts on getting more traffic from the smaller search engines where there may be less competition.

  3. Search engine optimization can change the way we write.

    If we want search engine traffic, we need to tell the search engines we have a relevant post about a specific topic. This is done by using keywords and/or keyword phrases. Although those posts may need to be worded differently than how we normally write, challenging ourselves to write for the search engines (and our readers, too) may help to gain a larger readership.

  4. Every post does not have to be search engine optimized.

    On this blog, I seldom use SEO. It’s not that I don’t want search engine traffic, but I either forget to include it, I get lazy, or I’m not sure how to optimize a specific topic. Having said that, just having a handful of posts that are optimized can help to keep search engine traffic coming our way.

  5. Catchy titles can attract the wrong audience.

    In a previous lesson we learned how using catchy titles can deceive our readers and the search engines. Although we may get traffic based on the words we used in our title, chances are we are not reaching our target audience.

  6. Even the most carefully optimized post may not get found.

    Because the search engines use parameters other than just optimization of posts, even a perfectly written post may not get highly indexed by the search engines. Search engines consider page rank, inbound links, the credibility of a site (plus other algorithms), therefore, if our post is on a subject in an already saturated market, search engine optimization could all be for naught.

  7. When we pick keywords or keyword phrases, we’re just guessing others will use the same terms

    If we look at our stats and see how others find us, they often use search terms we wouldn’t even think of. Although we can’t possibly know what search strings people will enter, it’s important we consider possibilities other than the obvious.

So there you have it, my seven simple tips on SEO.

Today’s Assignment

Do you use search engine optimization in your posts?

If so, do you have any tips to share with the class?

If not, what about SEO confuses you?

Raise your hand and share your thoughts.

signature for blog post.

And now, seven fabulous resources on search engine optimization:

  1. SEO Tips For WordPress Bloggers (Video) by Matt Cutts (a Google executive) – posted on John Hoff’s blog. I strongly recommend watching this video in it’s entirety.

  2. Google Webmaster Central
  3. Yahoo.com. Log into your account and search “help” for webmaster resources.
  4. Bing.com/webmaster plus their toolbox
  5. Best SEO Practices for Creative Writers – courtesy of Jan Geronimo
  6. SEO and Accessibility by Joe Dolson
  7. 101 Great Blogs You Should Be Subscribing To Starting at number 36, Kevin lists 12 blogs which specialize in SEO

Custom Search

It’s no secret, when we blog, many are searching for the information we’re providing, and as bloggers, we’ve learned it often the title that captures our readers attention.

Some have also found, by writing catchy titles we pick up more search engine traffic. In fact, many of us have written posts showing our readers which search strings bring visitors to our site, and it’s often the keywords in our titles that caught the attention of a search engine.

Reviewing how others are finding this site, I realized if I don’t use blogging terminology to attract other bloggers to this site,  some of those that are finding it via search engines  are here for the wrong reason.

In fact, many of those visitors aren’t even interested in what I have to say, and I’m guessing they’re quickly clicking off.

Why?

Because my titles are not relevant to the content of the blog post.

Today’s Lesson

Case in point.

Last year I wrote a hypothetical post and titled it, “Wife Sues Husbands Blog for Alienation Of Affection”. It was a silly post that shows how we can get so wrapped up in our blogs, our significant others may begin to feel neglected. So neglected, they begin to think “the blog” is like a mistress.

Nearly every day, I’ll get traffic coming to this site based on search strings such as “how much money for alienation of affection”, or “how to sue to alienation of affection”.

Those visitors who land there, do not want to read a post about blogging. I would venture a guess they’re looking for the site of an attorney who may be sharing this type of information.

As much as their visit adds to my statistics, in my eyes it doesn’t count. In fact, too many of these types of visits can skew our numbers as they are not actual “readers”.

On the How To Capitalize On Your Blog Statistics post, J.D. Meier said the same,

…Otherwise, readers land for the wrong reason and relevancy is queen, if content is king. That said, I still sacrifice a post title now and then if it’s stickier … I just accept that I’ll potentially get the wrong traffic.

That’s right.

By using what we think are catchy or clever titles, we can attract the “wrong” traffic.

If I’m blogging about blogging, having people land on this site who are looking for something totally different, doesn’t benefit me or the person who is doing the searching. In some ways, I am misleading the reader, plus confusing the search engines.

The more traffic I see coming in based on non blogging search strings, the more I realize I need to change the way I write.

What do you think?

Today’s Assignment

Are you attracting the wrong “readers”/traffic to your blog based on your titles?

If so, do you care?

How do you ensure those who land on your blog are the audience you’re writing for?

Raise you hand and share your thoughts.

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P.S. If I used Google AdSense on this site, the ads displayed could also be totally off base (but that’s a post for another day).

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