Each team did a good job, however the team which lost had a poor slogan and failed to provide a “take-away” for the cologne campaign.

The winning team had provided two take-aways; one was a small card, printed on both sides and included detailed information about the cologne, plus they also designed a cardboard “sniffer” stick.

George, a Trump executive, stated how no matter how great a campaign or product is, people quickly forget. Hence, having a take-away is vital.

Today’s Lesson

George is right. With all we have on our mind, it’s easy to forget not only what we saw or read, but where we saw or read it.

This holds true not only for products, but for blogs, as well.

With a product such a cologne, it’s easy to create a take-away. Just brand a “sniffer” stick and hand them out to customers with a sample of the scent. No hard sell is needed, and the customer leaves feeling they got “something” of value.

So what about blogs?

Do people quickly forget us and what we shared?

With millions of blogs online, probably.

So the question becomes, how can we become more memorable?

What can we do to encourage our readers to return? To remember us?

Here’s a few ideas bloggers try.

1. Offer something for free.

Whether it’s a free e-book or podcast, make sure your freebie is well branded. Link back to your blog so your readers know where to find you again.

2. Ask readers to subscribe via a RSS feed.

Keep in mind, although readers might subscribe to our blog, if we do not continue to provide valuable content, chances are they’ll either unsubscribe or not continue to read your posts.

3. Offer a free newsletter via email.

A lot of bloggers use this technique to not only harvest email addresses, but are also able to keep their name fresh in their readers’ minds. This “freebie” can be beneficial IF the subscribers are opening these emails, however the regular emails can become a nuisance and subscribers either move the emails to their trash file or unsubscribe. Just like blog posts, newsletters must have value.

4. Have a unique blog theme.

I remember when the “fad” was to have a black and white blog theme (black header, white background for content). Not surprisingly, none of these blogs stood out from each other.

5. Have a memorable or easy blog name to remember.

If you take a look at some of the popular sites, one thing they have is a memorable and often, short name such as Problogger or Mashable.

This is something I wasn’t aware of when I started blogging and before I realized I had made a mistake by using such a long name, I felt it was too late to change it. That said, I now use my mistake to my advantage and proudly broadcast “I’m blogging without a blog”.

6. Create content which so good, readers will find any way they can to not lose sight of you.

When I find a site I want to bookmark, I’ll either share a link to the site on Facebook or Pinterest since I no longer use my RSS feed and my “bookmark” file is over-flowing.

7. Build an online presence others want to follow.

If we spend time on Facebook, Twitter and/or Pinterst and all we do is self-promote, chances are those who follow us will quickly stop listening. Take time to promote the work of others, share informative finds, become a “go to” person for different topics of interest and be unique. Guy Kawasaki has done this not only on Twitter, but on Facebook, too.

8. Be outrageous

When I think of people who gained popularity by being outrageous in the real world, I think of Madonna and Lady Gaga. These ladies have not only been outrageous in their appearance, but in their song lyrics, as well. Online, this could be a harder task to accomplish, however Perez Hilton might fit into this category.

So, what about you?

Today’s Assignment

What are you doing online to be memorable?

What other methods can a blogger use to stand out from the crowd?

Care to share?

Photo credit Waiting For Tonight

My guess is, many bloggers jump on the blogging bandwagon believing they’ll make a substantial amount of money in a short period of time and when that doesn’t happen, they quit.

They don’t even give blogging a chance.

Although writing blog posts or publishing photos or videos can be easy, oftentimes new bloggers don’t realize there’s more to blogging than just publishing.

To become successful, we need to “get found”.

That’s the hard part; the part of blogging that takes work.

Now for the bad news; most blogs don’t make it past the first month or two.

Today’s Lesson

If you own a business in the real world, there’s more to it than just getting a business license and hanging up a “OPEN” sign. In order to get clients, you’ll need to advertise and network.

Blogs are no different. We need to advertise and network, too.

In previous lessons we learned how commenting on other blogs can help us get found. Although this technique helps, just leaving comments on the blogs of others is not enough.

In order to expand our reach  we  need to self-promote.

Self-promotion means learning SEO (search engine optimization) and attracting the likes of Google, Bing and Yahoo.

Self-promotion means we need to get out of our comfort zone, announce we’re online, try to entice others to come by our blog, to read what we’ve shared, to comment, to subscribe to our posts and to tell their friends about us, too.

Self-promotion entails setting up social networking accounts, getting others to not only follow us, but to read what we’re linking to and to share our posts with their followers.

Writing stellar content is the best way to make this happen, but one post, one link, one subscriber is only a start.

Self-promotion is something we can’t stop doing.

Self-promotion is never ending.

Most importantly, self-promotion is not a one way street. That which we want others to do for us, we also need to do for them.

Sadly, if we aren’t continually showing up in places where others frequent, if we’re not giving back or we’ve stopped publishing value based posts, we could be forgotten. If we’re not updating our blog, search engines could stop sending us traffic. When traffic dwindles, that which we worked so hard to build, could all be for naught.

… and another blog bites the dust.

Today’s Assignment

What method of self-promotion works best for you?

Care to share?

For some blogs, it can take months before someone comments. For others, a matter of days.

It’s when we feel what we’re sharing isn’t being read, we think of giving up.

After all, blogging is supposed to be interactive.

Today’s Lesson

I feel fortunate that I receive the amount of comments I do. Comments inspire me to continue on. Comments inspire new posts. And via comments I get to meet other bloggers.

But it wasn’t always that way. My audience (or lack thereof) remained silent for quite some time.

I’d publish posts, but no one seemed to care.

But I didn’t give up.

What worked for me were five things.

1. I visited other blogs and left comments.

Not every blogger reciprocated with comments on my blog, but some did, as did some of their readers. HINT: Comment on new or smaller blogs. Generally, A-list bloggers do not reciprocate comments.

2. I linked to other blogs, but I did it a little different.

I set up a series which I named, “New Blog Of The Week” (NBOTW) and hunted for new bloggers (usually under four months old). I used Tuesday as my NBOTW day and would write a post showcasing their blog, including excerpts from three of their posts/pages and included links to them.

This was a slow process, but over time, I began to build my readership, as well as my blog community.

I’ve discontinued this series, however, the list of 90 blogs remains here.

3. Another important aspect to receiving comments, ASK questions.

Even if you feel your post is complete, it doesn’t hurt to ask your readers, “Did I forget anything?’, “What are your thoughts on this topic?”, or ____fill in the blank___.

Give readers a reason to comment.

4. I answered the comments I received.

Although I occasionally miss comments which show up on older posts, my goal is answer all comments I receive on this blog.

Unfortunately, due to the amount of spam I receive, I closed the comments on posts older than 90 days.

5. I asked a comment expert for additional advice.

Liz Strauss, of Successful and Outstanding Bloggers is known for the huge amount of comments she has received over the years so naturally she was the one I approached for advice.

In a two part interview, I asked Liz, How to Maximize Blog Comments and How To Get Readers To Join Your Community.

The information Liz shared is priceless.

For some bloggers, comments aren’t important, but for others, they become the real reason to continue on.

Today’s Assignment

What technique(s) do/did you use to entice your readers to comment?

Care to share?

With the closing of comments comes the death of the community which was previously built on a blog; community which may have taken years to amass.

It would be extremely difficult for me to say “good bye” to the community I’ve built on this blog.

Don’t worry.

I’m not saying “good bye”, but am closing comments on this post.

Read on and you’ll understand why.

Today’s Lesson

The longer we blog, the more important community becomes. Even on days when we aren’t motivated to write, it’s often our peeps who inspire us to squeeze in a post.

They like to hear what we have to say, as do we, them.

When we’re uncertain if what we’re posting has value, it’s our community which lets us know it does.

And even if our community is small, we treasure each and every reader/commenter.

Unfortunately we sometimes become complacent and don’t make time to grow our community. We visit the same blogs and wonder why they number of our interested readers stays the same.

Visiting new blogs and commenting is the best way to not only grow our community, but to meet other bloggers and expand our knowledge base.

That’s where today’s assignment comes in.

Instead of leaving a comment here, your assignment will be to visit a blog you’ve never read before and leave a comment.

To get you started, I’ll list several past posts from this blog.

1. Discouraged With Blogging?
2. Blogging Pet Peeve Number One
3. Blogging Sheeple
4. You Tell Me
5. Or, click over to my Free Blog Registry and find a blogger there. (There are over 550 bloggers who have shared their blog information and are hoping to “get found”.**)

Today’s Assignment

1. Click on one of the posts/links listed above.
2. Scroll down to the comment section.
3. Click on the avatar, name or CommentLuv link of a blogger whose comment catches your eye. Someone whose blog you’ve never visited previously.
4. Check out their blog and leave them a comment.*
5. If time permits, spread the love even further and take time to Tweet, Stumble and/or share their post on Facebook.
6. Remember…others may be doing the same for you.
7. Have fun meeting someone new.

See you in the blogosphere, and/or in the comment section on my next post.

*Some of those who comment on this blog are linking to their products or services pages, therefore you may have to repeat this assignment until you find an actual blog.

**If you haven’t done so already, feel free to add you name to the Blog Registry, too.

If you’re a regular reader/commenter here, you are a part of that awesomeness.

For that, I say “Thank you”.

Today’s Lesson

When I started blogging, I didn’t even know there was such a thing as “community”. Sure, I saw people commenting on other blogs, but to me, that’s all they were; comments.

Little did I know comments are the building blocks of a blog community.

My community was born when a blogger named Akemi commented on this blog. Via her blog I met Cath, who in turn introduced me to Ian. The three of us visited each others blogs, commented and followed each others progress. Slowly more bloggers entered the circle and each of us began growing our respective communities.

Some of the members (for lack of a better word) frequented one or two of our blogs, but not necessarily all of them.

That’s how blogging communities work since all blogs won’t appeal to everyone.

When I made it my mission to help new bloggers “get found”, I started a series named “New Blog of the Week”. Each week I hunted for new bloggers (usually 3 months old or less), and showcased them and a sampling of their blog entries on this blog. I’d ask my community members to visit them, read their posts and leave a comment.

My community obliged. (See how great they/you are?)

In the process, their communities grew, as did mine.

How about you? How can YOU build a community?

1. Be visible. Get out there. Visit other blogs, leave comments and answer the comments on your blog.

If you’re new to blogging, I’d suggest finding other new bloggers to connect with. Take time to read their “about” page and see if they’re someone you’d like to befriend. If they’re answering comments, chances are, they’re looking to grow a community too.

Not all bloggers will reciprocate by visiting you, but some will. These are the ones who can potentially become part of your community.

Also, when you leave comments on another blog, you’re leaving bread crumbs. The readers of that blog may be intrigued with your words and click over to your link. All the more reason to leave meaningful, heartfelt comments.

2. Link to the posts of your new online friends or share their post(s) on Twitter, Facebook or your favorite social networking site.

Remember, it’s all about karma.

3. Form a pact with another blogger (or two) and agree to help each other succeed.

Here again, promote the posts of one another. If you feel comfortable (and safe) taking the conversation offline, email each other behind the scenes to discuss your strategy.

4. Continually visit, read and comment on the posts of your new friends. Continually answer the comments on your blog.

Just like real life friendships. a blog community needs to be nurtured. Make time for yours.

5. Don’t get hung up on the size of your community.

Blog communities take time to form. Patience is key. Build yours on a solid foundation.

6. Keep in mind, community building is not tit for tat.

We might be a part of another blogger’s community, but that blog author may not be part of ours. And the same holds true for us. Someone may be a part of our community, but we’re not a part of theirs.

Remember, just like in real life, we and our blog/topic may not appeal to everyone. Don’t take it personally.

7. In time, some of our community members will move on, comment less often or even disappear.

It’s not easy to sustain a blog, therefore we can lose community members . Add to that how bloggers are also using their blog(s) as a stepping stone to other endeavors.  Enjoy the time you have with your members.

8. Some people believe blog communities are dying due to social networking sites such as Twitter, Facebook or Google+.

Although commenting on blogs may have decreased over the past few years, communication on blogs “feels” more intimate. Personally I prefer commenting on blogs vs on social networking sites, however, community can be built on social networking sites, as well.

In the four and a half years I’ve blogged, there has not been a blogger I’ve met that I’ve forgotten.

And even though we may no longer visit each others blogs, when we bump into one another online, it’s like seeing an old friend.

Today’s Assignment

If you’re a seasoned blogger, what hints would you give a new blogger about forming a community?

If you’re a new blogger, what’s your biggest challenge in forming a community?

Care to share?

P.S. As for Akemi, Cath and Ian; Akemi appears to have left the blogosphere. I see Ian occasionally on Facebook. Cath remains to be a great friend who is on a blogging hiatus, however we continue to communicate on Facebook.

P.S.S. I ended my New Blog of the Week series after a year and a half. The complete list of the ninety bloggers I showcased is here (in my sidebar under “Featured Blogs From the Past”).

P.S.S.S. If you’re not sure where to find other bloggers, click on the names of the bloggers who comment on this blog, and/or check out my “Free Blog Registry” – where over 500 bloggers have entered their names and a short description of their blogs. (While there, add your name, too.)