Archive for the Category »Blogging Surveys «

graph showing gender gap between male and female bloggersBloggers come from all walks of life.

In fact, many people enjoy blogging as it is nondiscriminatory.

It doesn’t matter if you’re a man or woman, rich or poor, old or young, educated or not; the door to blogging is open.

However, it appears more men walk through the door to blogging than women.

Today’s Lesson

Technorati recently released their “State of the Blogosphere 2009” findings.

From a questionnaire to which 2900 bloggers responded, Technorati compiled an extremely comprehensive report which includes (but in not limited to) the following information with regard to bloggers and blogging:

  1. • Two-thirds are male
    • 60% are 18-44
    • The majority are more affluent and educated than the general population
    ~ 75% have college degrees…
    ~ One in three has an annual household income of $75K+…
    • More than half are married
    • More than half are parents…

  2. Listed below are other fascinating quotes from the report:

  3. One in five bloggers report updating on a daily basis. The most common rate of updating is 2-3 times per week.

  4. Bloggers use Twitter much more than does the general population.

  5. Contrary to blogging’s image as a circular firing gallery, bloggers are most likely to describe themselves as “sincere” (75%). Just 16% describe themselves as snarky.

  6. …Most bloggers who are making money from their blogs are generally doing so as entrepreneurs by hosting advertising on their own sites and by using their blogs to drive speaking engagements and traditional media assignments.

  7. …Only 2% of all respondents say that they don’t know how their blog was built. And a healthy 13% say that they built their blogs themselves from scratch….

  8. 63% of respondents say that blogging has led them to become more involved with things they’re passionate about as a result of blogging.

  9. The key driver of decreased blogging is an increase of work and family commitments, which is reported as a factor by 64% of those who are blogging less….

  10. Under “types of bloggers” those listed are:

  11. Hobbyists. Representing 72% of the respondents to this survey, hobbyists say that they blog for fun. They don’t make any money from their blogging – and only some would like to do so. More than any other group, though, Hobbyists say they blog to express their “personal musings” (53%)…. Because 76% blog to speak their minds, their main success metric is personal satisfaction (76%).

Hobbyists are followed by part time bloggers, self employed and then the pros.

Ten percent of the self employed stated they blog 40 hours a week (or more), whereas the

Pros. The smallest cohort, representing just 4% of respondents, pros say they “blog full-time for a company or organization” — though actually very few of them actually report spending a full 40 hours per week blogging.

This is just a sampling of what can be found in this great report. Not only does Technorati list more detailed information on the above topics, it goes on to discuss subjects such as average page views per month, how bloggers are changing the way they blog, how much money bloggers are earning, the future of blogging and much, much more.

Today’s Assignment

Based on the above data, how do you rank?

Did you see anything surprising in the data?

Do you suspect women may soon be closing the gap?

Raise you hand and let’s talk blogging.

signature for blog post.

P.S. The complete State of the Blogosphere survey can be viewed at Technorati. Included in the survey are numerous other facts and figures plus interviews with well known bloggers such as Michael Arrington of TechCrunch, Arianna Huffington of The Huffington Post, and Seth Godin

Special thanks to Technorati and authors Jennifer McLean and Matt Sussman for compiling this thorough and valuable report.

Happy Friday! I hope you had a great week and have a fun weekend planned.

I have some good news to share. Last Saturday I was honored to be named a SOB (Successful and Outstanding Blogger) on Liz Strauss’ blog. I’ve proudly displayed my badge in my left sidebar.

Remember two weeks ago when we had a “substitute teacher” (guest post) by Avani and she taught the “Blogging To Do List – Do It, Delete It or Delegate” lesson? That was a real hit and one I’d like to repeat, so today I’m asking two questions:

1) Are you interested in being a “substitute teacher” on Blogging Without A Blog (BWAB)?

2) When you look at where you are with blogging, what would you like to learn more about, or see discussed further?

Keep in mind, there is no such thing as a stupid question. We all came into blogging with different levels of expertise. What may be easy for one blogger to master, may be a real struggle for someone else. As a self taught blogger I was stubborn and didn’t ask questions. If I had, I know I would be much further along.

The floor is yours.

Have a great weekend!


Photo Credit: ninjapoodles’ photostream

Page views in stats are over rated, and can be inflated.

How? If you click on your own posts, and your stats program is not blocking your own visits, your page views go up.

Example: One day I was feverishly working on my blog. I was all over the place…updating old posts, writing new ones, and rereading others. At the end of the day, I noticed I had a huge spike in page views. Wow! That’s great, I thought….until I realized I created the majority of those page views.

Earlier I wrote about page views, and how it equates to the “stickiness” of your blog. Since then, I have had time to analyze this more closely. With that being said, “stickiness” may also be over rated.

I’m sounding like a pessimist now, aren’t I?

But, take a moment, and follow me on this one.

If you view your stats, you see your visitor counts, and will also see “page views”. This tells you how many pages were viewed when visitors were on your site. If you have researched blogging, you may have read that a higher page view “average”, means your blog has “stickiness”, or readers stick around and read more than the one post that brought them to your site.

And, maybe………….you should you be worried if your page views drop.

I don’t think so.

To me, the growth of a blog is measured in unique visitors and visits.

Time to do some math…..

If you have 10 visitors, and they viewed 10 pages …., that is still only 10 unique visitors, 10 visits, and 100 page views.

But if you have 100 unique visitors, and they all visited your site once, that’s 100 unique visitors, 100 visits, and 100 page views.

Which scenario would you rather have happen on your blog?

Today’s Lesson

A Simple Math Test

Let’s say Asako, comes to my blog, and views 15 pages.(She’s sitting at the cafe, sipping lattes, and relaxing 🙂 ) The same day Ian, Catherine, Kekoa , Jaseem, and Henk, each view, one page each. Then Nelson, and SpicePuppy come by and view 2 pages each.

I have had 8 visitors. They viewed 24 pages. If that is the only traffic I get for that day, my page views will be 24, and I will have an average of (24/8) 3.0 page views.

Now, when I see that, my first assumption is, “Oh, my blog is “sticky”, my visitors are reading 3.0 pages each” …….not true. One visitor read a lot, but the others didn’t.

I have read “talk” on many sites how a blog has 10,000 page views a day. That sounds pretty impressive. But, what does that really mean? 10,000 visits? 5,000 visitors, viewing two pages each? 2,500 visitors, viewing 4 pages each? 1000 visitors, viewing 10 pages each? Or…..500 visitors (with a lot of time), viewing 20 pages each?

Over the years, I have been on many sites, where I have read (or clicked on) 10 pages, sometimes more. But, I was only one visitor.

I have also read that “page views” is something that’s looked at, if a blog is for sale. To me, looking at page views, and/or hits, can be totally misleading, not to mention, inflated.

On my blogs, if you “come in” on my “home” page (as “direct” traffic), you can read 5 posts in their entirety. If you don’t click on a specific post, I believe your visit is counted as one page view. If I were to have excerpted posts, where you would have to click on each post to read the entire post, I could possibly rack up 5 page views.

Should I switch to excerpted posts to increase my “page view” count? I don’t think so.

When a reader comes to my site, I want to make it as easy as possible for them to read my writings. If they have the time to scroll down the page, and read more than one post, I say “thank you” for giving me that time. To have to click on my posts, to read them in their entirely, may deter my readers from reading the entire post.

Years ago, when I was new to surfing the internet, if I saw (what I know now as an “excerpted” post or article), I didn’t even realize there was more to the story. I just thought, “Wow, that article didn’t say much”. …..on to the next search. If I did that, I know there are many others who do the same. Sadly, in the process, I probably missed out on a lot of great sites and valuable information.

We create our blogs for our readers. We don’t create blogs to gain better statistics, do we?

My goal is to make it as easy as possible for my readers to navigate my pages.

Isn’t that what it’s all about? Or, are we too worried about “page views”?

Today’s Assignment

Based on my analysis….

Look at your page views…..what are they telling you?

Please post your answer in the comment section. 🙂 Thank You!

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