Twitter knows what people need.

So does Facebook.

As do cell phone companies.

And online dating companies, too.

Nearly everyone in this world has a strong desire to be connected with others and these businesses know it.

Today’s Lesson

Although communicating on Twitter is limited to 140 characters, many get creative by using abbreviations; all in the desire to get their message out to their followers. Their hope is someone will reply. And….usually someone does.

Facebook lets us carry those connections even further by allowing us to permanently post pictures on our profile, and write as much as we want. We can post messages on our “wall” , write on someone elses and even instant message friends who are online when we are.

Cell phone companies are staying on top of things by adding the latest, greatest and fastest apps in a desire to gain more customers – customers they know want to hold onto those connections while on the go, be it by texting or talking.

Blogging is no different.

Ask nearly any blogger what they enjoy most about blogging and one of their first responses will be “the connections I make”.

It doesn’t matter if we get one comment or one hundred. It’s because we know someone is reading our words, we feel connected. We feel we are being heard. Our thoughts are being validated.

In fact, it’s often because of this, bloggers are burning the candle on both ends, posting as fast as they can, joining as many social networks as they can, all in an effort to expand their reach.

Via blogs, we are meeting others and forming bonds that are sometimes more meaningful than those in our real life.

And it’s because of those connection, some become addicted to this medium called a hobby.

A hobby that like Twitter, Facebook, cell phones or online dating sites, is fueled by the need to be heard.

Oh….the power of a blog.

Today’s Assignment

How do you feel about the connections you’ve made online?

Would you think differently about blogging if you weren’t connecting with others?

Care to share?

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