Reviews of any kind (paid or unpaid) are great ways for bloggers to generate traffic.
Product and/or book reviews can help to increase traffic (to our blogs), and may even make us a few coins in the process.
Although I don’t do many product reviews on this blog, I have done a fair share on my Observation Mountain (OM) blog.
What I’ve found works best with product/book reviews, is to have the name of the product/book somewhere in the title.
We all know using keywords and/or keyword phrases is important to get your blog post indexed by the search engines, and for reviews to get found, it’s essential.
Here’s a product review I did on my OM blog that continues to get traffic.
The title is: Product Review: Ecos Laundry Detergent
I’ve used this product for approximately a year now, and find it works great at getting clothes clean. For stains, you can rub a small amount of the detergent on the stain, and wash as per washing instructions. It’s great for colors, and safe for all water temperatures.
I do not write product reviews to bash products. If I do find something negative about a product I use, I try to find a positive to balance the negative. Note: in the above product review I wrote,
Price per load is slightly higher than regular detergents, however, with it’s built in fabric softener (soy based), you save money on buying an additional fabric softener.
I’m telling my readers they will initially pay more, but in the end, will save by not buying fabric softener.
You may ask, “why would you write a product/book review if you don’t get paid for it?”
1) I like to share my finds with others
2) It’s a way to get traffic to my blog
3) Since I have Google AdSense on my OM blog, after reading the review, a visitor might click on one of my ads and I’ll make a coin or two.
It’s a win-win. Others find great products, and I feel good about sharing. The money aspect is an added benefit.
When reviewing or writing about books, I use Amazon’s affiliate program (they sell more than just books). If someone clicks on your ad and completes a sale through Amazon’s shopping cart, you make a small percentage of the sale. You can see evidence of how I used Amazon at the top of this post.
Catherine recently wrote a post regarding the impact product reviews have on companies, and how many companies dismiss negative comments on their forums/blogs. To read more about this, check out her post titled: Don’t Preach To The Wrong Audience
Do you, or have you done product/book reviews? Paid or Unpaid?
If so, did it help your traffic numbers? Sales?
Do you read and believe the reviews you read online?