Growing up, our parents taught my siblings and I the value of money.
If we wanted candy or toys, we were taught we had to work for them, so we babysat, helped friends and relatives in their hay fields or gardens and little by little saved up for what we wanted. With coins burning a hole in our pocket, we patiently waited for the next trip to town so we could carefully chose how we’d spend our hard earned money.
Upon returning home we’d empty our paper sacks, touch and admire each thing we bought and if it was candy, slowly savor the taste.
Knowing we had worked for it, that sugar-laden candy tasted scrumptious and the toys became something we treasured.
Nowadays, most of what we find online is free.
We find free ideas, jokes, pictures, recipes, instructions and in some cases, the entire content of books.
Like everyone else, I enjoy the freebies, but in most cases that which is online for free holds very little measurable value.
If I lose the link to something, I just do search and find it again.
If I find a good idea, I might leave a thank you comment, but after thinking about or using what I learned, the information is tossed, so to speak.
Nowadays, with the exception of the time we spend searching, we don’t have to “work” for what we get online nor do we have to save money for it.
Since it’s not something we can physically touch, what we find online becomes “throw away” information.
Because it’s free, short of disagreeing with what the blog author stated, we can’t complain about what we receive, nor can we return it.
On the flip side, if we purchase a book, we don’t throw it away when we’re done with it. Instead, we keep it on our book shelf, reread it, pass it on to someone else, or sell it.
Bloggers are taught “content is king” and we learn how our blog posts should have value.
But is the value we provide thrown away and forgotten about after it’s read?
Except for that which increases our knowledge base, in most cases, the answer is “probably so”.
So, what’s a blogger to do?
If a blogger has valuable information to share, do you think it would be better for them to sell it, rather than offering it for free?
Would you pay for information knowing you could probably find it somewhere else online?
Care to share?