
I love to visit other blogs.
I like to see the themes, read the posts, watch how others handle comments, and learn more about the author.
Today’s Lesson
When I started blogging, I read that we should “copy” what the successful bloggers are doing….”learn from those who came before us”.
I wasn’t sure what that meant. In fact, what I saw was quite contradictory.
I looked at some big name blogs and saw they posted many times a day, but others only posted once a week.
Some authors wrote extremely long posts. Others wrote short ones.
Some blogs had lots of advertising, whereas others only had a few scattered ads.
A lot of the blogs used WordPress, but not all.
One big name blog had his comments disabled, but most had their comments open.
Most big name blog authors did not answer each comment.
I questioned it all.
Who should I copy if there is no clear “format”?
Should I copy someone else, or can I have a blog that represents who I am?
After seeing hundreds of blogs, I came to the realization, I had to be ME.
Copying someone else would take away from my authenticity.
I struck out on my own and developed my blog as I saw fit.
Although it’s still a work in progress, it is a reflection of me.
Lesson Eight Blogosphere wouldn’t be nearly as interesting if we had “cookie cutter” blogs. Although we can learn from the A-list bloggers, they too are following what works for THEM. We are all individuals, and our blogs are a projection of “US”. So whether it’s our theme, how we deal with comments, advertising, blog platform, or how often we post, following our heart is what makes us successful, and most of all, unique.
Today’s Assignment
Have you ever tried to emulate a favorite big name blogger? Did it work?
Do you like that you can make changes to your blog, and it’s still YOU?
Would the first impression of your blog tell your readers more about who you are?
Did all of this confuse you in the beginning too?
Photo Credit Dan4th’s photostream




Hi. I'm Barbara Swafford and I'd like to welcome you to the Blogging Without A Blog (BWAB) virtual blogging classroom. We'll make you think, share some links, and listen to what you have to say. Grab a chair, join in the conversation and/or 







Beautiful cutting questions!
When I first started blogging, I tried lazy style — a few posts every couple months. When stats went out on my team, and I ranked dead last, I decided to change my approach. I was going to model the best, so I started collecting patterns and practices of the best of the best. The problem was that the bloggers I learned from were playing a different game in a different arena.
This lead me down a path of massive experimentation. I decided to do a 30 improvement sprint (http://blogs.msdn.com/jmeier/archive/2007/03/10/how-to-make-30-day-improvement-sprints-more-effective.aspx) and focus on blogging. I created 48 posts that month, expanded my focus to personal effectiveness, and cut loose. I double my readership and shot towards the top the next time stats went out.
What was weird is that my posts didn’t generate comments, but they generated lots of thank you mails from people inside and outside the company (Microsoft – it’s a little software shop up in WA). Here’s example posts that drove the most thanks that month:
* Secrets of Time Management – http://blogs.msdn.com/jmeier/archive/2007/03/21/the-secret-of-time-management.aspx
* Prioritizing Scannable Outcomes – http://blogs.msdn.com/jmeier/archive/2007/03/25/prioritizing-scannable-outcomes.aspx
* Life’s an Experiment – http://blogs.msdn.com/jmeier/archive/2007/03/21/life-s-an-experiment.aspx
* 30 Days of Living Foods – http://blogs.msdn.com/jmeier/archive/2007/03/09/30-days-of-living-foods-ends-today.aspx
* MUST vs. SHOULD vs. COULD – http://blogs.msdn.com/jmeier/archive/2007/03/18/must-vs-should-vs-could.aspx
The biggest challenge I’ve struggled with over time is switching voice. During my day job I write authoritative, prescriptive guidance on technical topics. It’s tough for me to switch to conversational mode for my work blog (so I started experimenting with other blogs — but it’s still tough.)
I’m still experimenting but I think you nailed the key. At the end of the day, I gotta be ME. The beauty of the blog, is that each blogger can bring their unique voice, perspective, and experience to the table. That’s a good thing. You might get emulated, but you won’t be duplicated, and personal brand is the trump card in today’s world.
Another key lesson I learned is that rather than blog what you think folks want, blog what you’re passionate about and you’ll attract more of what you want. If you just blog what you think everybody wants, you won’t like what you get, and you won’t be true to you. If you aren’t true to you, eventually you’ll get lost at sea. Your passion is your lighthouse.
J.D. Meier’s last blog post..A Zone Primer
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