Remember when I wrote “Psssst, Your Blog Is Showing”? We all took a second look at our blogs to see was what was showing above the fold. Some of us will make changes, others liked what they saw, and still others aren’t sure what to do.
In the comments, Al (of 7P Productions,) reminded us we also have to consider our audience. That’s true. Without readers, what do we have? An online journal?
Keep in mind, many of our readers are NOT other bloggers. They are people from the “outside world” who don’t know how to dig through our archives, our “Articles” page, or to click on “keep looking”.
Blogs could be compared to a large fancy candy store with lots of choices that are inviting and intriguing.
In a big candy store, we often don’t know where to start. Customers grab their sacks, go from bin to bin picking out the candy they like, and with scoops, fill their bags. Some will take their time, read the ingredients, carefully weighing each bag, and then double check one last time, before leaving the store. They don’t want to miss a thing.
Many blog visitors do the same.
They land on our blog, look around, may read our current post, and then look around for more.
A problem arises if our current post is the only thing they can find. What happens if they can’t identify with the subject of our current post? Then what? Will we ever see them again? Maybe not.
We need to ask, are we giving them “eye” candy? Recent posts? Popular articles? Related and/or random posts?
Or, are we limiting their choices?
Are you giving your visitors an assortment of eye candy, or just one choice?
When a visitor lands on your blog, how easy can they find previous posts of yours?
How much time would they have to spend digging?
Still not sure, have a friend or fellow blogger test this theory.
Photo Credit: -Sunny- *away till August 17th*’s photostream