Some bloggers are great word smiths. Some write posts which read like a book you can’t put down. Whereas others write so concise no word is wasted.
Sadly, sometimes words are wasted.
Wasted because some of our readers don’t understand them.
When we blog, we try to envision a target audience and write our posts accordingly. However, we may be forgetting an important factor – what “level” are we writing at?
By “level” I mean grade (reading) level.
For example, the grade/reading level of the content on a scientific or technological blog will most likely be higher than the grade level for this blog.
Since I write about blogging and know anyone can have a blog, my audience could be bloggers ranging in age from ten to 90 (or older). Plus, I also have readers who are foreigners and English is not their first language. Knowing this, I feel it’s important (for me) to keep my wording as simple as possible.
A great way to determine if we’re writing for the age group or reading level we’re targeting is to test our content.
On the site, Readability Formulas, it’s easy. Just copy and paste 150-600 words (from your blog) and hit “check text readability”. Within seconds you will have the scores from eight different sources.
Here are my overall test results from a portion of a previous post:
Based on 8 readability formulas, we have scored your text:
Grade Level: 8
Reading Level: standard / average.
Reader’s Age: 12-14 yrs. old (Seventh and Eighth graders)
I’m happy with the results and feel most anyone who lands on my blog will understand what I’m sharing.
How about you?
Do you consider the age or reading ability of your potential visitors when you publish?
Take a moment and test your content. How did you do?
Care to share?
Photo Credit: Emborg