Good Day, Class,
Although it’s been awhile since we had a substitute teacher (guest writer) here, today that’s changing.
Some of you may have heard of him. Some not.
Please join me in welcoming fellow blogger Bamboo Forest, from the fabulous blog, Pun Intended.
Bamboo has chosen a topic we haven’t discussed before; “guest posting”.
On that note, I’ll grab a seat and join you in listening to this great lesson.
The floor is yours, Bamboo.
Is it foolish to guest post on a blog outside of your niche, putting all your energy into drafting a post that will be published on a blog that covers a subject different from your own?
My answer is no and I’d even go a step further: There are definite advantages to guest posting outside of your niche.
For starters, our ideas are finite. Don’t get me wrong, there are some beasts who can churn out good posts like an overly enthusiastic factory worker. That being said, our ideas still reach a finite number. Further, not all our ideas are equal.
Every time we guest post on a blog within our niche we’re giving away some of our finest ideas and some of our best posts. Once this is done, your loyal readers won’t see that material on your blog. So by posting outside of your niche you lose nothing and gain a great deal.
Another strategy to maintain great content for your blog, even while guest posting within your niche is to share material that simply wouldn’t fit well on your blog. In fact, I’ve done this. I’ve written personal development posts that though could pass on my blog, really fit better somewhere else. This is a great way to guest post within your niche while not really losing out for your blog.
The obvious criticism of guest posting outside of your niche is that people who click through to check your blog out are less likely to be interested in what you have to offer.
While I agree this is true to an extent, I don’t believe it’s enough of a factor to render guest posting outside of your niche a waste of time. Far from it.
For example, my blog is about humor and inspiration. Who among us doesn’t like to laugh and be inspired? Many interested in blogs about blogging will, nevertheless, find a blog on humor and inspiration to be a real winner and worthy of subscription–hopefully. Will you please prove my theory correct, you know you wanna. 😉
Guest posting outside of your niche can create traffic, gain subscribers and raise your profile all while taking nothing away from your own posts on your own blog.
That’s quite the deal, no?
Ever guest posted outside your niche?
What were the pros and cons?
Considering guest posting outside your niche?
Why or why not?