Archive for » May, 2009 «

Good Day Class.

Today we have the honor of having Kevin from the Florida Mortgage Blog as our substitute teacher (guest writer). Like tending to a garden, Kevin will be teaching us how to apply that same nurturing to social media.

Please take your seats and have a listen to what Kevin has to say.

Without further ado, I’ll turn the class over to our substitute teacher.

Welcome Kevin.

The floor is yours.

464791157 b9965da377 Enhance Your Brand Name Recognition by Nurturing Others

Hello Class

It’s great to be here. Today’s lesson is longer than normal, so let’s get started.

Today’s Lesson

I’ve long believed in the idea that we need to cultivate and nurture our customers and clients in order to foster natural, meaningful, organic relationships.

Social media marketing – using websites like Twitter, Facebook, LinkedIn, and the like – is the perfect vehicle by which to achieve this – to tend our social garden, if you will.

We’re all in this blogging and social networking gig for some sort of personal gain, but it’s important to remember that there is real and measurable value in taking time to place the needs, interests, and strategic goals of others before our own – at least some of the time. I say “some of the time” because we should of course always remain mindful our own interests.

We just need to be sure that we take time to keep the social part of social media alive and well.

Hey, Thought You Might Like to Read This…

Remember back in the “good old days,” when the “How to Climb the Corporate Ladder” Gurus would suggest that we clip out newspaper or magazine articles our higher-ups or customers might find useful, and then offer them as a means of building our reputation as intuitive, informed, and valuable individuals?

This is pretty much the concept we need to using to drive our social media efforts, only now we can send links through services like Twitter! Pepper these links with the right hashtags and we can increase our following because some folks out there felt they received some benefit from the little golden nuggets we’ve found!

Each “hey, thought you might like to read this after our last conversation”-type Tweet brings us one step closer to clients and customers thinking “Hey, that person is a darned useful member of my network!”

Never forget that people do business with people they like.

The Post-Man May Only Ring Twice, But You Should Deliver News and Tips More Often…

I am, at times, all over the map with my social media efforts. However, one thing that’s kept me in line (as if that’s possible) is a blueprint I’ve set up for managing my days. As we move ahead with our respective Search Engine Marketing and Social Media Marketing efforts, I really feel that a key to ongoing success is developing some sort of repeatable process – a routine.

I like to look at my social network as a neighborhood. On a flexible but orderly schedule, I pop by and say “¡Hola!” to folks, leave some useful tips, news and information, and then get the heck out of their way.

Remember: It’s never about making the sale. At least not overtly. You’ll develop your book of business over time.

For now – just plant a few seeds in quality soil (carefully selected / targeted contacts) – fill up your watering can with useful and nutritious info – and drip, drip, drip your presence in front of your audience.

In closing, take time to weave into your brand a helpful bit of occupational Umami – a subtle and fresh sense about you that says I’m a helpful and valuable member of your social network! Make this a key part of your brand, and you’ll land on the must-follow and must-know list of more and more people as you go along.

Today’s Assignment

When using social media, are you also marketing yourself and/or your blog?

Has it worked?

Have a story to share?

Comment here so we can all learn together!


happykevin1 270x300 Enhance Your Brand Name Recognition by Nurturing OthersKevin Sandridge is a social media enthusiast and Florida Home Loans Specialist based out of Winter Haven, Florida. He blogs regularly over at his Florida Mortgage Blogger blog discussing topics ranging from mortgage news and trends to online social media efforts.


Photo Credit: Randy Son Of Robert

The Art Of Persuasion

Remember when we had the discussion on needing to sell ourselves and our blogs in order to get discovered and read? Well, when I landed on this week’s “Blog of the Week”, I felt I found a blog that could teach us just that.

This author has not only studied how to influence others, but he has also worked for a “well established coaching and training company”. It was there he discovered his passion.

A passion to help others communicate more successfully.

I love what he says in his “About” page.

The most important thing I learned about communication is: IT’S NOT ABOUT YOU, IT’S ABOUT THE PERSON IN FRONT OF YOU.

Isn’t that the truth. We can talk and/or write until we’re blue in the face, but if we don’t consider our audience, all may be for naught.

As I was digging through his archives I found gem titled A Million Ways to Make a Million Dollars in which he teaches us several techniques to become more persuasive. In part, he says,

Since becoming successful begins with you, it is important to convince yourself on your ideas. Have you ever ‘pitched’ an idea to someone even though you only partially believed it? What about the opposite, pitching an idea and standing as sturdy as a surfboard behind it? Obviously when you stand behind something with passion and power, you are more likely to get your point across. So now the question is how do we do this? How do we persuade ourselves to be confident, to be irresistible, and to be unstoppable?

What really stood out for me was the part about being passionate about what we’re “selling”. Whether we’re selling others on us, our blogs or on a product, if we don’t believe in it, we certainly can’t expect others to.

In 32 Questions: 20 Empowering & 12, Not so Much, he reminds us,

…Your mind is created to function and tic a certain way. When you ask your mind a question, it will ALWAYS look for an answer. So by asking yourself negative questions, you’ll get negative answers. What I’m about to share with you CAN be something that will dramatically change your life forever. …Imagine if you asked yourself questions like, “How can I get stronger?” “How do I get smarter?” “What should I do to make money now?” Do you want to know the answers to those questions?…

He then goes on to share questions we can ask ourselves. Which ones we choose and how we answer is up to us.

The suspense is over.

Drum roll please.

The blog I’m showcasing today is authored by AJ Kumar and is titled, Persuasive.net

Please join me in welcoming AJ to the Blogging Without A Blog community.

Welcome AJ.

Thank you for leaving your profile in the Blog Registry as that is how I found you.

signature for blog post.

P.S. You can also follow AJ on Twitter.


Photo Credit: jspatchwork

I wish photo

“More tears are shed over answered prayers than unanswered ones”

~ St. Theresa of Avila

When I look at the life of a problogger, I’m often in awe of all they’ve accomplished. In the world wide web, they have found their place.

Their voice has a reach new bloggers can only dream of.

Today’s Lesson

Knowing many of us have a burning desire to make it big in blogosphere, and tagging onto the article of Tracy’s post going viral, let’s have some fun today and play the game of “What If”.

Are you ready?

Let’s say you just won the title of “World’s Best Blogger”.

You become an overnight sensation – much like Susan Boyle

Your blog and it’s content goes viral. The whole world is reading it.

Word of your accomplishment makes the news. Even Oprah’s calling.

The internet is all abuzz.

Your traffic sky rockets, as do your earnings.

Your Twitter followers increase to a million overnight.

Everything you’ve ever done online is now being critiqued.

Each and every word, each and every photo is being scrutinized.

The blogs you’ve frequented are being combed for your comments.

You’re being bombarded by reporters, bloggers and emails from all over the world.

They all want a piece of you.

They all want your story.

And, some want to take you down.

Today’s Assignment

What would you do?

Would you be ready?

How could you have planned for this?

Raise your hand and play along.

signature for blog post.


Photo Credit – you-did

Photo of Tea Cup and SconeIt’s Wednesday, and as you all know, it’s time to showcase another blog(er).

When I landed on this one, I was actually surprised as the theme was so simple. It has no bells, no whistles, no fancy header or special fonts. In fact, it sports the WordPress default blue and white theme. The only adornment is the author’s photo.

The value comes from, you guessed it, the words.

With the way she writes, I feel we’re sitting in the same room, enjoying a cup of tea, and just chatting about life. Her posts are casual, but yet complete. Fairly short, but yet thought provoking.

To begin the introduction, in her Welcome post (and on her “About” page) she writes,

This blog is devoted to the idea that adulthood is not a destination. Growing up, I always thought adulthood was the final frontier – a place you arrived and suddenly everything made sense: you knew what you wanted to do with your life, you knew what advice to give your kids, you knew which shoes looked right with that jacket. Turns out, it doesn’t work that way. Sure, you make progress and have those “aha” moments every so often, but growing up is all very incremental and you never really arrive anywhere.

Isn’t that the truth? As youngsters we so looked forward to becoming an adult, but once we got “there”, we began saying, “Now what?”.

She shares a story of a discussion she had with her brother in her You Really Shouldn’t Dye Your Hair post, saying (in part)

…It’s a slippery slope, this beautifying thing. And I don’t think it’s all about vanity. The older I get, the more I find myself not just wanting to alter my look but to really play with it. There’s something exhilarating about changing the way you present yourself to the world. It’s sort of like having a secret with yourself that other people aren’t in on (FACT: most people think I’m a natural blonde. I LOVE that!) It’s a safe way to have some fun without really altering who you are.

I hear what she’s saying with this one. As we age, many of us want to find ways to look better, but prefer not to go under the knife.

Her humor shines through in her Tips For Adulthood – 5 Household Items You Can’t Do Without post. One of the items she lists is,

3. Vertical Chicken Roaster – Here’s [includes a link] the one we own. For reasons that elude me (gravity??) chicken cooks better – i.e., is more juicy and succulent – when you cook it vertically. And who doesn’t like succulent chicken? (I’ve always thought it would be great to come up with a list of food descriptors that really turn people on and off. I’m a sucker for anything that’s “pan seared,” but loathe the term “drizzled.”

Food descriptions can influence me, too. If the author of a recipe makes it sound good, I’m more apt to try it. “Decadent” always wins with me.

When I found a link to this blog in the “Blog Registry”, I was intrigued and clicked through. I’m glad I did.

Without further ado, this week the spotlight shines on Delia of Real Delia

Please join me in welcoming Delia to the Blogging Without A Blog community.

Welcome Delia.

It’s a joy to have you here.

signature for blog post.


Photo Credit: mbgrigby

fingers crossed photo

Many of us bloggers dream of getting discovered and having our traffic numbers soar. We wish for that one big break.

For those who don’t know, Tracy of I Hate My Message Board recently had got her wish come true when her “Whole Chicken In A Can post went viral. Tracy didn’t expect it, nor was she prepared for what would happen next.

Although her numbers went through the roof, Tracy soon found out, having a post go viral has its drawbacks and its lessons.

In her post titled, How Life Coaching Helped My Blog” she shares,

What bothered me more was a few comments about my son’s dirty face in one of the pictures and somebody saying he had an unfortunate haircut. I think all of you parents can understand how much I wanted to set the record straight on that, but ultimately decided doing so would be counterproductive. I did decide that this was a lesson learned and from now on I won’t include photos of the kids in my blog posts.

Today’s Lesson

Realizing this experience is so fresh on Tracy’s mind,  I’ve asked her to join me and answer a few more questions – not just about the lessons learned, but what she witnesses in forums.

1) Prior to having a post go viral, did you ever have reason to believe posting photos of your children was a problem?

Yes and no, meaning I was aware of the risks of possible things that could happen, but I also realized the chance of actual physical harm coming to my children was remote. My biggest concern and reason I had not posted more photos of my children is that once something is online it’s usually there forever and you very quickly lose control over how it is used. I also took into consideration my husband’s and other family member’s comfort level in what I reveal about our family, including photos.

One thing that surprised me is how quickly extended family members were forwarded that post by people unaware that the boy in the pictures was a relation. If I’d been trying to keep my blog a secret, it would have been impossible after that!

2) Knowing there are predators online, when you did post photos of your children, did you take any precautions as to which photos you would include?

Yes, I don’t post any nude photos or pictures/video that could be described as boys dancing in their underwear, no matter how adorable it is. One thing I’ve learned is that predators do image searches to find photos of real children. Unfortunately, as administrator of an online forum, I’ve seen firsthand photos from my site being linked to by another very unsavory forum, where I also found hundreds of photos of young boys taken from public flickr and photobucket sites. I’ve also seen people steal photos of other people’s kids and use it to form a false online identity. In one case, a poster faked her identity for nearly 7 years using photos of the same young girl and later a young boy. Although no physical harm is being done, it’s still very unsettling and you worry about the emotional repercussions later for the child if they ever have reason to find out.

3) After having a post go viral and seeing how readers were critiquing not your post, but the photo of your child, what advice can you share with other parents who share pictures of their children on their blogs?

Remember that people who’d think that sort of criticism is necessary are safely ignored, they are just looking to get a rise out of somebody or look like some sort of big shot. You know the truth about your child and the level of care you provide and there is absolutely no reason to feel defensive. That said, in the future I will not include photos of my children in my blog because the nature of some of my posts make it likely that they will either go viral and/or be popular on the sorts of sites where people like to one up each other with how nasty their comments can be.

As a forum administrator, I’d advise people that the more photos and stories about their children and personal lives they share, the less identifying information they give. Not just because of the admittedly tiny chance of a predator coming to their home, but because people online can be mean. I’ve heard of employers being called, CPS [Child Protective Services] given false reports, family members being contacted, all sorts of crazy things. My personal feeling is that we also need to be concerned about our children’s right to privacy and what information about them winds up on Google.

Tracy, thank you for sharing what you continue to see, not only on blogs, but in forums. For the safety of our children and our loved ones, you’ve opened our eyes to what not only can happen, but what DOES happen.

Today’s Assignment

Having read about Tracy’s experience, will this affect what photos you post online?

Do you take any precautions when posting photos of your children?

When a post goes viral, we can attract all types of visitors. Knowing that, do you feel you and your blog will be able to stand up to the scrutiny of those who will be critiquing not only your words, but every aspect of your blog?

Please raise you hand and share your thoughts.

signature for blog post.

P.S. In 2008 we had an instance when Debbie Yost, a Down syndrome advocate and author of Three Weddings put a call out to all of her cyber friends to help her get a video taken down. Someone had taken a video of children with special needs, turned it into what they thought was a “funny flick” and posted it on YouTube. Debbie did get the video taken down, but not before many had been subjected to emotional scars.


Photo Credit: IanFlaherty
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