Have you looked at your statistics to see how many “unique visitors” your have?

Is the percentage of your unique visitors high, or low?

Does it matter?

Today’s Lesson

Being analytical, I love to study my blog statistics.

One number that stands out, is my “unique visits”, or “new visits”.

For my OM blog, my unique visitors percentage has always been fairly high – +/- 94%.

Without getting too technical as to how “unique” or “new visits” are counted (different statistical programs use different methodology), I attribute that, to the fact that I blog about random subjects. My ObservationMountain.com blog is totally non-niche.

I visualize a reader searching for one bit of information, arriving at my blog, reading what I wrote, and moving on.

This blog has a unique visitor percentage that has ranges from 42% to 81%.

That tells me that I’m getting more return visits, from loyal readers.

So, is it better to have a higher, or lower percentage of unique/new visitors?

I think it depends on your subject matter.

Think about your search habits.

During the process of researching, you may find a great site that you want to spend more time on. You may bookmark the site, or create a link to it. When visiting that site, on a regular basis, you become a “non-unique” visitor.

But, on the other hand, if you do a lot of research online, and bounce between dozens of site, you are a unique visitor to many sites.

Today’s Assignment

What is you goal for your blog?

Do you want your blog to be a popular reference site?

Do you want a blog that provides random information to the masses?

Or……………….?

Share your thoughts.