Archive for » October, 2007 «

Today’s Lesson
Recently I read an article (don’t remember where, so I can’t give credit to the author), about including links in your posts, in order to prevent someone from plagiarizing your content. In the event, someone copied your content, they would also be copying the links. Makes sense.

By linking to previous articles, you may increase what’s called the “stickiness” of your site. That just means your readers may stick around longer, by clicking on those links you’ve provided.

Today’s Assignment

Create a link in a post. You can either write a new post, or update an old post.

To create a link is pretty easy. I will explain how I do links, using WordPress.

If you want to link to a previous article of yours, and you’re not using a split screen/browser, get started on your post. When you get to the spot where you want to insert the link, click on “Save and Continue Editing”. or “Save”. (either way, your current post will be in “your drafts”, which are listed at the top of our “write post” page)

Click on “view site” (at the right side of your blog name), and you will be taken to your site.

Find the article you want to link to (either by doing a search or looking at your “recent posts” or “articles”, or “archives”. Click on the article. The URL for the article will show in your search bar. Right click on the search bar, and the name of your article will be “highlighted”. Click “copy”.

Now, go back to your “write post” page, and click on the article you’re working on. Click on “code”, and then,

Place your cursor and left click where you want to insert the link.

Click on “code”, and then click on “link”. A small link screen will open, and it will read “http://……………………”. Place your cursor on that “link” and hit “paste”. Now the link screen, should read “http://nameofyourpost.com/”

Now, you need to “name” your link.

After the: http://nameofyourpost.com/type in the name of your post

Now, very important, close the link. All HTML elements are closed with a backslash. So to close this link, hit “/a” and WordPress will close your link.

You could open another “tab” for your blog (so you have two instances of your blog open at once), and toggle between the two. This may save a little time.

I have also used the “back” button.

But…….creating links by using the Firefox Split Browser Extension, is the easiest. See (Blogging Just Got Easier) and install the Firefox Browser Extention. This way, you are working with two instances of your blog, side by side, and grabbing links is a piece of cake.

Now, if you forget to close the link, when you preview the post, everything you typed after the end of the link will be underlined or bolded (depending on how your links show in your post).

If that happens, the fix is easy.

Just go back to your “code” page. Find the end of the link (which is at the end of the “name” of your link), and “hand insert” the closing /a including the <>

At this point, you may also have to add a “space”.

Save and Continue Editing, and preview again. If it’s right, give yourself a pat on the back. If it’s not, go back to your code page, and see where you may have messed up.

Remember to check your links. If you click on your link, does it take you to the page your linked to?

Would you rather have that link open in a new window? That’s just a matter of adding a little bit of code. See how it’s done, by reading a previous article of mine (How To Create A Link In a New Browser).

Keep in mind, in WordPress, all links get added to your “code” page. If you accidentally add the link information to your “visual” page, when you preview the article, the “code” will be showing, and no link will have been created.

This is another easy fix. Just highlight your “code”, right click, hit “cut”, then go to your “code” page, and follow the previous instructions on how to get your link inserted.

Links to and from other sites, are great for increasing the popularity of your blog.

When I first started this blog, I decided to provide a link to all individuals (who had blogs or websites) who commented on, or linked to my blogs. That is when my “Blogging Buddies” page was born.

It was my way of saying “thank you” for visiting my sites. Since, I also believe in “paying it forward”, my hope is, that the blogs of my “Blogging Buddies”, will gain more visitors, as well.

While researching for additional lessons to pass on to my readers, I was studying “linking”. Long story, short….it appears, in the process of setting up links to all of my “Blogging Buddies”, I may be inadvertently, also be setting up a “link farm”.

To quote Webopedia

A link farm is a Web page that is nothing more than a page of links to other sites

Link farms, sometimes computer generated, were formed years ago by individuals who wanted to “beat the system” and gain page rank. Links were bought, sold, and traded (reciprocal linking), and some websites quickly climbed up the Google page rank. Then, Google and the other search engines, caught on to this technique, and started penalizing these sites.

I doubt my “Blogging Buddies” pages would yet be considered a link farm, as it only had 28 links, however, I do not want to risk being penalized. Being penalized could mean I stop getting indexed, and if that were to happen, I would also risk being able to refer others to my “Blogging Buddies”.

I have updated my Blogging Buddies page, and have removed all of the direct links. The names of all of my “Blogging Buddies” are left intact. To visit a “Blogging Buddie” of mine, it’s just a matter of doing a quick search for their name.

It saddens me when I hear stories of others trying to “beat the system”, and undoubtedly, it’s money related. Unfortunately, those setting up link farms, are no different than any other individual (or group of individuals), who are always looking for a way to make a quick buck, cheat an employer or the government, rob from others, and then use the excuse that “it’s owed to them”. I say get a job. Get a life. And quit looking for a free ride.

To my loyal “Blogging Buddies”, I do apologize if I mislead you in any way. It’s still my hope, that my blog, will be one of many referral sites, that helps to get you discovered. I thank you for your loyal readership, and am wishing much success to all of you!

If you are on this blog, trying to figure out how to make millions from blogging, you are on the wrong site. I would suggest you read a previous post of mine, titled Quit Blogging – Make Millions.

Today’s Lesson

When you sign up for Google AdSense, if you troll around their site, you will find a Google “heat map”. What the heat map shows, is the best (?) positions for Google ads.

Of course, Google will tell you that the best positions for their ads, are above the fold. I would too, if I were Google.

During my many readings on monetizing a blog, I did read that a good place for an ad, or a small block (banner or half banner) of ads, is at the bottom of your post.

When you think about this, it makes sense. Your reader is reading. Your post ends. Then what? They pause, and the brainwaves say, “Okay, what should I do now? Oh, here’s an ad. Maybe I will click on this, and see where this takes me.”

Personally, I like this position. It is usually below the fold. When someone enters your blog, they are not seeing a mirage of ads. If someone wants to read your post, they are first getting the information they came to your site for, then it’s their choice if they want to click on an ad. You are not throwing it into their face.

On my OM blog, I use a half banner ad, and use the “open air” theme. The colors of the ad compliment my page. It’s not a flashing banner (unless Google decides to “throw one in” on a specific post), and it doesn’t cheapen my content.

Does it get clicks? Occasionally! I have one other Google ad on that site (top of sidebar), and when I checked the “top channels”, the clicks are about half and half.

Today’s Assignment

Try experimenting with putting a Google AdSense ad at the bottom of your post. Leave it there for at least a month. If your click through rate increases, that’s great! If it doesn’t work on your blog, try a different position.

Do I think I will get rich with my ads? Based on my click through rate, by years end, I should be able to recoup my annual web hosting fee.

I’ve said this before, but it’s worth repeating. When I started to blog, monetizing my blog, was one of the reasons I set up my blogs. As time passed, I began getting so much joy out of sharing with others, I realized I was getting rewarded in ways, I cannot put a price on.

You may ask, then why even keep ads on your sites? For one, I’m not stupid, I would like to recoup some of my expenses. And, two, if I find monetizing a blog can actually generate a decent income, I will freely share that information with my readers.

At this point in time, the verdict is still out.

Speaking of ads, that YouTube Google video ad I had at the bottom of my posts, had to go. Color it gone…………. :roll:

BTW: I am not using Google AdSense ads on the bottom of this blog’s posts, as I am still experimenting, as I discussed in my post titled: Google Referral Ads vs Ads For Content.

Today’s Lesson

We spend an awful lot of time writing posts. Some days, though, we just don’t feel creative, but we know we should get something posted, so the search engines will visit out sites.

I know that may sound like a lame excuse to post something, but we need those search engines making regular visits to our blogs. That is how we get “found”.

Updating, rewriting or linking from some of your old posts, can serve two purposes. One, it can help to “clean up” your blog. And, secondly, by updating an old post, the search engines will come and pay you a visit.

So….if you have no time to write a new post, but want to ensure your blog is getting crawled by the search engines, here’s an easy assignment.

Today’s Assignment

Go to one of your old posts. Find one that you feel has value. Either add an update, rewrite it, or add a link to one of your newer posts. Make sure you are linking to a post that compliments the old post. Or….just clean up the grammar, and any typos.

If you change the date of the post (and hit “Save”), you will “erase” the old post, and it will now be a “new” post. Changing the date, and/or title of your old post, could cause a 404 – not found, error.

If you do not change the date, after updating your old post, by hitting “Save”, the post stays in it’s original position.

The search engines will be “pinged”, to come and crawl your blog.

Warning: I don’t recommend updating too many posts at once, as you could end up getting penalized by Google. (If you normally post four or five times weekly, and all of a sudden you have 50 “postings”, Google may “see” this as odd. I don’t understand how a search engine can do this type of analysis (or, if indeed, they do), however, it’s not worth taking the chance of getting penalized, and having your site lose it’s current indexing.)

This technique works with WordPress. If you are using a different blog software, you may want to conduct your own experiments.

The upside to updating old posts….by using keyword density, it may get an old post discovered, and out of the archives.

Reread those old posts for ideas for new post topics, as well.

If you want your readers to know you have updated an old post, write a short post, and provide a link to the updated one. It may inspire your readers to take the time to dig a little deeper into your archives.

I love to be able to help others. Not only in my everyday life, but now with blogging. Isn’t that really why we blog?

Today’s Lesson

If you have read my “about” page, you know I love old people, children and animals. My love for children is one reason reason I installed the Amber Alert Ticker on my blogs. If a child goes missing, I pray they are found before they are put into a dangerous position, or worse yet, hurt.

Just the other day, I was moved by a guest on the Larry King Show. He was interviewing Jenny McCartney, with regard to her crusade for children with autism. She is “on fire” with what she has found, dealing with a child of her own, who has autism. She found help for his situation, and that led to hope for others. For that reason, I was moved to write a post on my OM blog. I listed every link the Larry King show provided. I don’t want to see another child have to suffer from autism, if there’s possibly help for them. I also know, those parents do not have time to sit at their computer, searching hundreds of sites, just to find a link that may help their child. I don’t mind doing the work for them.

Many of my loyal readers, write about issues that are also helping others. I love to visit their sites, and learn from their writings. It seems I always find something that is helpful, valuable, or thought provoking.

Today’s Assignment

Look at your posts. Is what you’re writing, of value to others? By asking yourself this question, it may help you to keep focused on your topic. Or, it may inspire you to pick a different topic.

Blogging is about sharing.

Leave a comment, and share how you hope, your blog helps others.

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