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UPDATE: As of today, 1/24/08, BlueHost customers can update to WordPress 2.3.2 using Fantastico.

WordPress has announced another update. The new version is 2.3.2.

Today’s Lesson

Apparently, the WordPress 2.3.2 update, will fix a bug that can be used to expose your draft posts, plus limits and stops some information leaks in the XML-RPC and APP implementations, etc….

To find out more about this update, please read the section titled “WordPress 2.3.2″ on your WordPress dashboard.

I use BlueHost, which includes “Fastastico De Luxe”, to update my WordPress blogs.

Upon checking Fastastico, through my BlueHost account, as of today 12/31/07, Fastastico does not have the information ready for the update.

As soon as Fastastico has the update information, by clicking “Fastastico”, then “WordPress”, the update will be posted in the WordPress section, in red ink.

At that time, by following the simple instructions, you can use Fastastico, and have your WordPress blog, updated to the new 2.3.2 version.

By the way, Fantastico De Luxe, can be found on your BlueHost “C panal”, under “Software/Services”.

Last month when I updated to WordPress 2.3.1, I began receiving an error messages. By reading my post titled: Error Message With Upgrade To WordPress 2.3.1, you can find out what I did to easily correct the problem.

It’s important to keep current on WordPress updates, therefore, make yourself familiar Fantastico, and update your WordPress blog, with ease.

Today’s Assignment

Are you keeping up on WordPress updates?

Does it intimidate you to do an update?

Have you had problems, in the past, when updating?

If so, how did you solve the “problem”?

Probably the most difficult part of blogging, is getting your blog discovered.

Often, you will read that blogging is easy. You write a post, hit “publish” and your writings are sent to cyberspace.

But, if you are new to blogging, you may begin to fear that your blog has gotten “lost” in cyberspace. Search engines don’t discover it, and even you can’t find it.

Today’s Lesson

Search engines may not be finding your blog, due to the subject matter, being in a saturated “field”.

If you are writing about a topic(s) that thousands of others are writing about, the competition is high. If you post doesn’t end up on the first few pages of the search engine results, the chances of your blog being found, decreases drastically.

Therefore, if your expertise is in a saturated “market”, you may need to begin by picking a “segment” of your niche, and concentrate on that.

Let’s say, your niche is “organizing”. Begin by dissecting the subject of “organizing” into smaller segments.

If you do a search on Google for “organizing”, you will get millions of hits

However, if you do a Google search for “how to organize a garage”, you will only get 145,000 +/- hits.

Look at the first 10-30 results and ask yourself:

Do the articles utilize keywords and/or keyword phrases?

Take time to read what your “competition” is writing.

Can you write a better post?

Could you expand on what they have written, and then create a link to their post?

If you can get several posts into higher positions, the chances of getting your blog found, will increase dramatically.

Today’s Assignment

Are you having problems getting your blog found?

Have you been utilizing keyword density?

Are you intimidated by your “competition”

Has dissecting your subject matter into smaller “segments”, helped to get your blog discovered?

If you blog, sign up for an affiliate marketing program, and become an associate/publisher/affiliate, you may notice, in the terms and conditions for advertisers, the term “cookie”.

Some advertisers say they offer a 10 day cookie, others may offer a 120 day cookie. With some, the “cookie” is only good for one day/session.

Today’s Lesson

A cookie may be referred to as a HTTP cookie, a web cookie, or just a cookie, and it tracks a particular browser’s activity.

A cookie, in affiliate marketing, refers to the length of time the advertiser will honor an order from someone who clicks on a link that you have created on your blog, and completes a transaction.

Obviously, the greater the length of the cookie, the better.

So, what this means is, if someone clicks on a link you created today, surfs the website of the advertiser, and them a week from now, goes back to that particular website and places an order, you may get credit for that order.

Although unlikely, if a “potential customer” disables the cookies on their computer, or their spyware deletes cookies, unless they sign up for “whatever”, immediately, through your site, you may not get credit for the sale, at all. The length of the cookie, may not even matter.

With that being said, although some claim to make good money being an associate/affiliate, it’s truly dependent on the customer who is clicking on the ads.

LinkShare.comreports that their patented tracking methods do not use cookies, which results in greater accuracy in reporting sales information.

To read more about cookies, see the definition posted by Wikipedia

Today’s Assignment

If you use affiliate marketing programs, have you checked to see the length of the cookies?

Should you avoid using an advertiser if their cookies are only good for a short period of time?

Have you even considered this to be a factor when signing up for a specific advertiser?

If you “believe” in an advertiser, would you sign up as a publisher, no matter what?

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