To continue my readership building series, I am doing a test.
Can I provide a reader with an answer, to their search string, within 30 seconds of entering my site?
Since blog statistics provide tons of information, I check my blog’s stats on a regular basis.
If I check my AWStats (visit duration) or Google Analytics (length of visit), I can see how long a visitor stayed on my site.
I know that online searchers are on a mission. They don’t want to waste time.
My stats prove that.
I have, what I believe, is a high percentage(66% +/-) of <30 seconds (under 30 seconds), or <30s. visitors. This tells me, one of five things: 1) Someone may have clicked on my site (by accident, or they didn't like it), only to click off 2) Someone clicked on my site, found the answer they were looking for, in less than 30 seconds, and left 3) Someone clicked on my site, didn't find their answer, in under 30 seconds, and left 4) One of my regular visitors stopped by, but didn't have time to read my new post(s), and will come back later. 5) Or, a new visitor clicked on my site, liked it, was in a hurry, subscribed to the RSS feed, or bookmarked it, and became a loyal reader. Ideally, for clicks under 30 seconds, I hope I am either providing readers with what they are looking for, or inspire them to subscribe/bookmark my site, and visit often. To test this <30 second theory, I am using some of the search strings that were used to find my blog. I will enter my blog via the search engine, set a timer, and see if I can get the search string question answered, in under 30 seconds. To some degree, I will have failed as a blogger, if I am not giving some of those <30 second readers what they are looking for. Unfortunately, we have no way of knowing, if we were able to help the <30 second reader, or if we converted them to a RSS reader. We do know that some visitors will not be impressed with out site at first glance...no matter what. They will just leave. Since we can't please all of the people all of the time, we can concentrate on pleasing some of the people, some of the time. My hope is that my blogs provide answers to the all visitors who enter with a question. For those visitors who enjoy exploring my site and reading more, and/or take time to comment, I say a big thank you! Today’s Assignment
Have you checked your “visit duration – length of visit” statistics?
What are they telling you?
Can you find an answer on your blog in under 30 seconds?